UAE’s appetite for Dubai Shopping Festival 2025-26

Discover DSF shopper insights, top categories, and brand impact in latest reportDownload report

The Dubai Shopping Festival has grown into one of the UAE’s biggest shopping moments of the year. For consumers, it’s the time to hunt for the best deals and make big-ticket purchases. For marketers, it’s when strategies are put to the test and competition is at its peak.

YouGov's latest report looks at how people are preparing for the this year's Dubai Shopping Festival, along with other mega events like Amazon Prime Day and Black Friday. Nearly three in five say they plan to shop, and 60% tell us their interest in these events has only grown compared to a few years ago.

Inside the report, discover:

Appetite for Dubai Shopping Festival sales in 2025–26
Shopper insights: who plans to shop and how they’re preparing
Adoption of AI shopping tools and their role in decision-making
The buzziest brands driving conversations during the Dubai Shopping Festival

Download the report now to uncover what’s driving consumer appetite for mega sales in the UAE, and what it means for your brand.

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