[Recording] Let’s use sales data in media planning & buying - possible solutions based on YouGov Shopper

Watch our on-demand webinar on how we can use sales data integrated with media usage. How to improve accuracy and measurement of media planning & buying.

Main Speakers:

Rafal Janek - Media Solutions Lead Poland / YouGov Shopper

Tomasz Szachewicz - Head of Data Management Platform / Data Exchanger

Main Speakers

During the 30-minute meeting, our consultants – Rafal Janek & Tomasz Szachewicz will show solutions aimed at understanding:

How purchase data can support media planning & buying & evaluation?
How can we measure online campaign effectiveness thanks to household level data?
How can we precisely target and activate target groups defined based on shopping data?
How can we evaluate impact of media campaign on product penetration?

Download webinar slides

Related topics

Leisure & entertainment

Media & content

Related content

From likes to loyalty: Winning Gen Z in Australia's quick service dining scene

KSA's Biggest Brand Movers: September 2025

UAE's Biggest Brand Movers: September 2025

India's Biggest Brand Movers: September 2025

[Webinar] Banking on choice: The banks top of mind with APAC consumers

YouGov set to revolutionize Finnish FMCG market with innovative shopper panel

Which brands are the top performers of Q3 2025 in Belgium?

[Webinar] Banking on choice: The banks top of mind with consumers

Changing habits, not costs, shift UAE’s dining trends in 2025

Singaporeans rethink dining out amid rising costs, but appetite remains strong

From animal to plant-based: How is protein consumption evolving in Belgium?

Shopee and Lazada remain Thailand’s most recommended e-commerce brands as new competitors emerge

Sportswear brands are winning big in Saudi Arabia

Check, please: UAE dining out report 2025

Bill, please: Singapore dining out report 2025

Consumer confidence was static in September 2025

Sainsbury’s deal to sell Argos falls through – but will the retailer find another buyer?

Dining out Report 2025 Schweden

Egypt's Advertisers of the Month for September: Amazon, Mall of Egypt and Maggi

Singapore’s Advertisers of the Month for September: iPhone, Chanel and Decathlon

[Webinar] Stop guessing: how to quantify what truly drives category growth and value

Apple Takes the Crown – YouGov’s Advertiser of the Month in Denmark

Tjäreborg Shines as YouGov’s Top Advertiser in Finland

Flying High: SAS Wins YouGov’s Advertiser of the Month in Sweden

Maarud Takes the Spotlight with YouGov’s Advertiser of the Month Title

Brands with the biggest Word-of-Mouth surge in APAC: September 2025

[On-demand Webinar] Dining out on a budget: How rising costs are changing consumer’s appetite

AI is stepping into mental health but trust is still the missing ingredient

YouGov’s 2025 personal care rankings reveal most considered brands across Hong Kong, Indonesia, and Thailand

KSA's most persuasive brands 2025

The Diwali Pulse 2025: Gen Z and Millennial Shopping Trends

Everyday essentials: Thailand personal care brand rankings 2025

Everyday essentials: Indonesia personal care brand rankings 2025

Everyday essentials: Hong Kong personal care brand rankings 2025

Panel power-up: YouGov Denmark pioneers FMCG panel enhancement with passive data collection for more powerful consumer intelligence

Enabling accessibility for visually impaired panellists