[Recording] Let’s use sales data in media planning & buying - possible solutions based on YouGov Shopper

Watch our on-demand webinar on how we can use sales data integrated with media usage. How to improve accuracy and measurement of media planning & buying.

Main Speakers:

Rafal Janek - Media Solutions Lead Poland / YouGov Shopper

Tomasz Szachewicz - Head of Data Management Platform / Data Exchanger

During the 30-minute meeting, our consultants – Rafal Janek & Tomasz Szachewicz will show solutions aimed at understanding:

• How purchase data can support media planning & buying & evaluation?
• How can we measure online campaign effectiveness thanks to household level data?
• How can we precisely target and activate target groups defined based on shopping data?
• How can we evaluate impact of media campaign on product penetration?

Download webinar slides