Category Management

"The enhanced continuous data that we receive has helped to broaden the reach of shopper insights, both internally but also with retailers. Having clear shopper KPIs engrained in the business and being able to explain performance concisely has been a key unlock. The responsiveness and openness of the team is also very much appreciated."

"This essential information helps us deepen our existing relationships with retailers and to build new ones. Crucially, it helps us stay close to the shoppers who buy our tomatoes, sweet peppers and cucumbers."