AMC+ might soon have an ad-supported tier to offer to viewers. Parent company AMC Network plans to introduce the ad-supported version of its streaming service later this year. Pricing details and the exact launch date for the ad plan are currently under wraps but as of now, AMC+ costs $8.99 per month.

With AMC+ joining other streaming services in offering ad-supported plans, we look at YouGov data to see what AMC Network’s current customers feel about ad interruptions.

According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - 60% of this audience agrees with the statement that “it’s fair that [they] have to watch ads in exchange for free content.” A similar proportion of the general US population (58%) shares this view.

AMC Network’s customers are less likely than the general population to disagree with the statement that “it’s fair that [they] have to watch ads in exchange for free content” (24% vs. 27%).

With AMC Networks’ current audiences and the general population holding a similar view on advertising, it’ll be interesting to see how the AMC+ ad-supported offering is received.

Explore our living data - for free

Discover more media content here

Want to run your own research? Run a survey now

Make smarter business decisions with better intelligence. Understand exactly what your audience is thinking by leveraging our panel of 20 million+ members. Speak with us today.

Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.

Image by Freepik

Subscribe to your sector newsletter