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The best AI is built on real data
Faster audience insight
Built on trust
Confident decisions
AI-powered intelligence, in minutes
No need for manual filtering, pivots or dashboards. Just type a question about audiences, brand perceptions, media habits, category trends, or cultural attitudes - and get data-backed answers you can trust.
With Profiles AI Agent you can:
- Generate in-depth audience insights: Explore psychographics, behaviors, and brand affinities drawn directly from validated Profiles data.
- Discover what drives consumer behavior: Understand attitudes, perceptions and cultural trends across thousands of topics.
- Stay grounded in reality: Insights are based on 480,000+ real U.S. consumers - no assumptions, no guesswork.
From question to confidence
YouGov Profiles AI Agent helps you move from question to confident decision, without the complexity of traditional set up.
Use it to:
- Understand your audience quickly: Demographics, affinities, and lifestyle choices, all surfaced instantly.
- Benchmark against competitors: Ask about competitor brand perceptions and validate strategy with speed and confidence.
- Test new ideas: Explore resonance, whitespace, and early concept fit.
Why YouGov
Don't just take our word for it.
Join the brands that truly know their audiences and key personas.
“YouGov allowed us to develop entirely bespoke segments based on our needs and gave us credible data to position ourselves as thought leaders in purpose-based marketing”.
Pete Grant, Planning Director
How we can help you
YouGov Profiles
Discover our flagship audience tool: deep audience understandingActivate your audience
Supercharge advertising with precision data and addressable lookalike audiences.Monitor your brand across metrics that matter
Deep brand health tracking in your sector to improve awareness, consideration, loyalty and more.YouGov Profiles AI Agent FAQs
Do you need a subscription to YouGov Profiles to use YouGov Profiles AI Agent?
No, you don’t need a YouGov Profiles subscription to use YouGov Profiles AI Agent. It can be purchased as a standalone solution, giving you fast, intuitive access to YouGov’s trusted Profiles dataset through a conversational AI interface. If you already have a YouGov Profiles subscription, YouGov Profiles AI Agent is available for free as part of your subscription.
What markets is YouGov Profiles AI Agent available in?
Currently, YouGov Profiles AI Agent is available in the US, with expansion to new markets coming soon.
What data is included?
YouGov Profiles AI Agent is built on YouGov Profiles data. Currently in the US market only, this data includes surveys of 480,000+ respondents, 450,000+ variables, and 2 million+ datapoints.
What kind of topics can I explore with YouGov Profiles AI Agent?
Audience understanding at a high level
- Example: “Do millennial parents care about sustainability?”
- Insight gained: Demographics, brand affinities, lifestyle choices, and more.
Brand perceptions and competitive benchmarking
- Example: “How do Gen Z women feel about Nike vs. Adidas?”
- Insight gained: Brand perception, purchase drivers, and values alignment for different cohorts.
Data to help direct media and content strategy
- Example: “What TV shows, podcasts, and websites are most popular with Gen X men who like home improvement?”
- Insight gained: Media mix optimization based on real behavioral data.
Category trends and purchase behaviors
- Example: “How do attitudes toward meat alternatives vary by age group?”
- Insight gained: Emerging trends, barriers to purchase, and audience-specific messaging opportunities.
Data to indicate market appetite for new concepts
- Example: “Would Gen Z be interested in a caffeinated sparkling water brand?”
- Insight gained: Attitudinal resonance, competitive whitespace, and price sensitivity.
Cultural trends and social attitudes
- Example: “How concerned are suburban parents about climate change?”
- Insight gained: Value-based messaging angles and potential for cause-based partnerships.
Are there any limitations to what I can ask YouGov Profiles AI Agent?
YouGov Profiles AI Agent is built on the vast depth of YouGov’s flagship audience intelligence tool, YouGov Profiles. Currently in the US market only, this data includes surveys of 480,000+ registered panel members, with over 450,000+ variables, and 2 million+ datapoints. The responses from Profiles AI Agent come from this data.