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Discover how HBO Max, The Salvation Army, and Target drove the biggest gains in Ad Awareness this December with festive campaigns, exclusive deals, and high-impact holiday activations. 
21% of US adults borrowed for Christmas 2025, mainly via credit cards. Discover debt trends, spending drivers, and repayment timelines across the US. 
Basketball betting in the US skews younger and more economically diverse, with bettors staking more per month than football bettors on average. 
YouGov Automotive CategoryView data (March 2023–December 2025) shows the top reasons non-EV intenders hesitate to consider an electric vehicle, led by range, battery concerns, and cost/charging access. 
Explore new YouGov data on celebrity endorsements in U.S. gambling ads — how players and the general public perceive them, whether they boost trust and consideration, and which types of stars perform best. 
Find out which international winter travel destinations saw the biggest jump in positive sentiment among Americans — by overall ranking and generation. 
New YouGov Profiles data shows 61% of Americans think limiting data access is very important, yet many take only moderate steps to protect it. Wearables, age differences, and 5G shape privacy concerns. 
Discover the most worthwhile NFL teams to follow in 2026 based on fan Value scores. See which teams are rising in popularity and gaining favor across age groups. 
YouGov data shows high-mileage drivers visit gas stations far more often, while spend per visit remains similar to low-mileage drivers. 
Discover which brands saw the biggest gains in Ad Awareness during the 2025 holiday season, based on YouGov BrandIndex data from Nov–Dec. 
Explore how TikTok users discover products through creators, what ads they respond to, and how brands can craft TikTok‑style marketing that converts. 
YouGov data reveals how Americans discover new TV shows, from friends and social media to streaming platform recommendations. 
YouGov data shows where weight-management-focused Americans spend time online and why fitness brands have a stronger chance of reaching them. 
Discover how shoppers verify online stores, what review sources they trust, and which red flags stop purchases — backed by recent US survey data. 
Americans trust AI less in financial services than any other industry. YouGov data shows who’s most skeptical and which banking tasks people trust AI to handle. 
Just 26% of Americans trust AI in retail. Gen Z and Millennials are more open, but few trust AI to place orders or handle service issues. 
Deep dive into the findings from our annual Best Brand Rankings study, built on over 6 million consumer surveys responses across 28 markets. Register today. 
Rising costs and economic uncertainty are leading more Americans to cut back on international travel, with many weighing value and affordability more closely heading into 2026. 
See the top 10 brands that have recently registered statistically significant increases in consumer perception in the US. 
Explore how U.S. consumers shopped, spent, and chose brands in 2025—covering Gen Z values, AI in retail, holiday habits, and FMCG trends with YouGov data. 