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Discover how Coca-Cola, Waitrose, and Tesco captured consumer attention this December with festive ads, iconic holiday tours, and star-studded campaigns that led UK Ad Awareness growth. 
The last consumer confidence report of 2025 finds the index declining. 
What the public (and football fans) think about 48 teams, late kick-offs, and the club-vs-country debate ahead of the 2026 tournament. 
YouGov Profiles reveals a UK split: 49% are feature minimalists and 40% seek luxury. Men skew luxury; women skew minimalist—plus big gaps on tech and power. 
YouGov Profiles data reveals which advertising channels UK regular make-up users are most likely to notice, showing why online, TV and social media matter most for beauty brands and advertisers. 
Discover which UK brands saw the biggest Ad Awareness lifts during Christmas 2025. Baileys, M&S, John Lewis, and more drove festive campaign success. 
New YouGov data shows 52% of Britons say limiting who can access their data is very important, yet 44% take only moderate care protecting it and 38% aren’t sure how to safeguard their personal information online. 
YouGov data shows commercial vehicle owners are less likely to be low-mileage drivers and far more likely to rack up long daily distances. 
New YouGov data reveals 19% of UK adults took on debt for Christmas 2025 — spending on gifts, food, and bills, with credit cards and BNPL most common. 
YouGov data reveals how fitness-focused Britons trying to lose weight use social media, watch video, and respond to advertising. 
YouGov data shows how Britons find new TV shows, with friends and family leading discovery while social media dominates among younger viewers. 
New YouGov data reveals UK parents’ concerns over advertising to children, highlighting social media, video platforms and content types. 
Explore YouGov data on how UK shoppers check reviews, secure payments, red flags, and scam confidence before buying from unfamiliar online stores. 
Deep dive into the findings from our annual Best Brand Rankings study, built on over 6 million consumer surveys responses across 28 markets. Register today. 
Only 22% of Britons trust AI in retail, with trust lowest among over-55s. Most support price comparison but few trust AI to place orders or solve issues. 
YouGov Profiles data reveals how UK adults bank today and when they prefer self-serve tools over in-person help. Mobile apps lead for everyday tasks, but many still want a human for complaints and complex needs. 
YouGov rounds up the best Christmas foods from four markets. 
How do celebrity gambling ads shape brand perception? YouGov data reveals how gamblers and the public really feel about celebrity endorsements. 
See the top 10 brands that have recently registered statistically significant increases in consumer perception. 
Stagecoach boosts consumer consideration and outperforms UK bus brands on key BrandIndex metrics, with strong gains in impression, satisfaction, and purchase intent. 