Brand Footprint – What are the Most Chosen FMCG brands in the Netherlands and Belgium?

The YouGov Brand Footprint Insights offers a glimpse into shopper preferences, showcasing brands that have made it into individual baskets the most during another challenging year in the Netherlands and Belgium.

Measuring brand strength

For every FMCG purchase, a deliberated decision takes place, revealing consumer preferences and purchasing patterns. Through the report, a comprehensive overview is provided of brands that have successfully conquered shoppers’ baskets. Regional trends are uncovered, revealing differences across different EU countries, ranging from food and beverages to health and beauty

Consumer Reach Points

The key metric of this report is the Consumer Reach Point (CRP). CRP combines population, penetration, and consumer choice. One CRP is one choice, revealing a brand’s strength based on the number of times it is chosen by shoppers.

The Top 3 of Most Chosen FMCG Brand in the Netherlands & Belgium

The Netherlands

• 1: Lay’s
• 2: Campina
• 3: Unox

Belgium

• 1: Coca-Cola
• 2: Lay’s
• 3: Lotus Bakeries

Do you want to know:

• The top 10 of Most Chosen FMCG Brand in the Netherlands or Belgium?
• Who are Most Chosen Brand in Food - Dairy & Plant-based – Beverages - Personal Care - Home Care?
• How your brand can be next years winner?