Summary: Overall consumer confidence saw little movement in August 2025, with scores falling slightly from 107.8 to 107.7 month to month, but there was more movement in certain metrics. The most significant movements were in outlook for household finances, which jumped by +1.8 points, and outlook for house prices, which declined by -2.3 points. 

  • Overall index moved by -0.1 points
  • Confidence in house prices fell retrospectively (-1.5) and looking forward (-2.3)
  • Perceptions of household finances over the past 30 days saw little movement (+0.1), but improved for the forward-looking measure (+1.8)
  • Retrospective business activity measures fell (-0.7), but outlook improved (+1.9)
  • Workers were more upbeat about their job security over the past 30 days (+0.6) but more downbeat about the future (-1.5)

Consumer confidence saw little change in August 2025, according to the latest data from YouGov and the Centre for Economics and Business Research (Cebr). The overall index fell by -0.1 points from 107.8 to 107.7, with the underlying measures reflecting a mixture of positive and negative changes month-on-month.

YouGov collects consumer confidence data every day, conducting over 6,000 interviews a month. Respondents answer questions about household finances, property prices, job security and business activity, capturing their views on the past 30 days and on their forecast for the coming 12 months.

Perceptions of house prices saw the most negative movement this month, with homeowners registering a -1.5 drop in confidence over the past 30 days as scores fell from 115.5 to 114.0. Outlook was even worse, declining from 133.0 to 130.7 (-2.3). The last month has seen some uncertainty around UK house prices, and some speculation that the Autumn Budget in November could introduce changes to property taxes.

As for household finances, our data shows that short-term scores saw very slight movement from 88.0 to 88.1 (+0.1), but consumers were more optimistic about the next 12 months. Our forward-looking metric showed an uptick from 90.6 to 92.4 (+1.8) in August after declining by -2.6 points in July.

Other metrics were more of a mixed bag. Among workers, job security saw an increase from 91.7 to 92.3 (+0.6), but outlook deteriorated by the same amount – slumping from 116.4 to 115.7 (-0.6). Meanwhile, business activity decreased from 108.3 to 107.6 (-0.7) for the retrospective measure, but outlook improved from 118.6 to 120.5 (+1.9).