• Overall index improved by 1.4 points
  • Perceptions of household finances over past month increased (3.1), as did outlook (3.8)
  • Business activity measures for the past 30 days (2.0) and next 12 months (2.6) jumped
  • Confidence in house prices declined for our retrospective (-2.0) and forward-looking (-0.3) measures

YouGov collects consumer confidence data every day, conducting over 6,000 interviews a month. Respondents answer questions about household finances, property prices, job security and business activity, capturing their views on the past 30 days and on their forecast for the coming 12 months.

Household finance measures saw the largest improvement. Scores for the past 30 days rose by 3.1 points from 87.6 to 90.7, while scores for the next 12 months jumped from 89.1 to 93.0 (+3.9). The most recent ONS inflation data indicates that inflation fell by 3.6% in the year to October.

Business activity measures also saw improvement. With retrospective scores increasing from 108.1 to 110.1 ( +2.0), and outlook jumping from 93.3 to 95.7 (+2.4), employees report that the UK’s workplaces were more active in October than they were in September.

However, perceptions of job security among these employees were mixed. Our data shows an improvement in scores for the past 30 days, which rose from 93.3 to 95.7, but outlook deteriorated from 116.3 to 115.8 (-0.5).

Perceptions of house prices saw negative movement in both directions. With scores for the past 30 days falling from 117.1 to 115.1 (-2.0), and scores for the next 12 months falling from 131.6 to 131.3 (-0.3), homeowners were less confident about their property values compared to the month before.

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