YouGov Profiles AI Personas

No, you don’t need a YouGov Profiles subscription to use YouGov Profiles AI Personas. It can be purchased as a standalone solution, giving you fast, intuitive access to YouGov’s flagship audience intelligence data through a conversational AI interface. If you already have a YouGov Profiles subscription, YouGov Profiles AI Personas is available as an affordable add-on.

Currently, YouGov Profiles AI Personas is available in the US, with expansion to new markets coming soon.

YouGov Profiles AI Personas generates by creating clusters within the YouGov Profiles data that relate directly to your query. You can then chat with your personas, asking them questions directly related to your segment, or more broadly to understand them on a deeper level.

YouGov Profiles AI Personas are built on YouGov Profiles data. Currently in the US market only, this data includes surveys of 480,000+ respondents, 450,000+ variables, and 2 million+ datapoints.

With a YouGov Profiles AI Personas subscription, you can create as many segmentations as you would like, exploring different consumer personas around a huge variety of topics, from media consumption to sustainability.

When creating a segmentation, YouGov Profiles AI Personas creates up to ten discrete segments based on the attributes that relate to your research question. The AI will recommend a number of personas to best represent your audience, in relation to the data available on your topic.

• Brand usage and perceptions: Understand usage and perception of hundreds of brands (across a variety of sectors) on the following core brand funnel metrics: attention, advertising, awareness, brand awareness, word of mouth exposure, buzz, general impression, reputation, quality, value, recommendation, purchase consideration, purchase intent, current customer, former customer, customer satisfaction
• Attitudes and opinion: Explore attitudinal and opinion data from a variety of topics around the values and beliefs that drive people’s behavior
• Demographics and lifestyle: Segment on a wide number of categories including general demographic makeup, economic situation, occupation, category specific usage and behavior, interests, hobbies, favorite celebrities, top music artists and more
• Media consumption: Analyse consumption of above-the-line media, including TV viewership at a programme level
• Social media engagement: Explore social media engagement across major platforms including Facebook, Instagram and more
• Online and mobile behavior: Identify actual online and application usage from a bank of thousands of tracked websites and tracked mobile applications

Once personas are created, you can interrogate them on the full range of topics covered within YouGov Profiles. This includes in-depth demographics, attitudes, consumer behavior, media consumption habits, brand preferences and much more.

Yes, all persona segmentations can be accessed by all users in your company’s account. However, your personal chats with these topics and personas remain private to your specific user account.