Dividend Drivers : Winning with Australians prioritising investments

Australia’s investors are changing fast.
Our latest report uncovers how a growing segment of the population is putting investing at the centre of their financial life, and what that means for brands looking to connect.

Who are the Dividend Drivers?

Dividend Drivers are Australians who list investing as their top financial priority.
They’re a distinct and powerful cohort:

• Ambitious and future-focused
• Comfortable taking calculated risks
• Highly influential within their networks

These are consumers who don’t just follow financial trends — they help set them.

What matters to them

Inside the report, we dig into:

• The values that shape how Dividend Drivers make financial decisions
• The behaviours behind their investment mindset
• The channels and media they rely on to learn, evaluate and take action

With this lens, financial service brands can see clearly:

• What they expect from providers
• How to speak their language
• Where and when to reach them

Why This Matters

Dividend Drivers are quick adopters, active decision-makers and influential spenders.
Understanding them unlocks:

• Better segmentation
• Stronger product positioning
• Campaigns that convert

✨ This is a preview of our full report. To access the complete version, please reach out to our team.