Most MLB fans prefer to watch games at home (77%). What would drive more fans to stadiums?Download report

Once considered to be losing ground to other sports, America’s “favorite pastime” has been rewriting the playbook with new pace-of-play rules designed to keep modern audiences engaged.

YouGov’s Inside the park: MLB report 2025 explores how Major League Baseball’s brand reputation has grown in the past few years as the league evolves to engage US sports fans of all ages and media consumption habits.

The report explores how fans watch the sport, where they would prefer to watch games, and what new rules they would like to see implemented.

We also include our MLB fan brand rankings, spotlighting brands across 15+ industries that are resonating strongly with today’s baseball fans.

Download the report to learn:

  • How many Americans are fans of the MLB in 2025?
  • Do MLB fans prefer to watch games on national broadcasts, regional sports networks, or somewhere else?
  • How much has MLB’s reputation among fans and the general population improved since the implementation of pace-of-play rules, and what other rules would fans want to see implemented?
  • From snacks and beer to sports betting and TV networks, which brands rank highest on MLB fans’ consideration set?
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