Unlock shopper insights with FMCG shopper types

The FMCG Shopper Types segmentation uniquely combines measured purchase data with shopper opinions and attitudes using YouGov Shopper Intelligence. This typology creates a shared language for retailers and manufacturers and is applied across various FMCG categories.

Dive deep into harmonized, comparable insights across countries, providing a consistent 360° view of shoppers. The segmentation identifies international shopper profiles and their habits across Europe’s markets, helping businesses address different shoppers with different needs more effectively.