[Webinar] Emerging auto brands: Stalled or gaining speed?

Americans are becoming more aware of a new generation of carmakers — but which emerging brands are really gaining traction?

YouGov’s latest research shows that while names like Rivian, Polestar, and Lucid are earning attention, most consumers still hesitate to take the wheel. Cost, reliability, and brand familiarity remain the biggest roadblocks.

Join our webinar on November 19^th at 2 p.m. ET where YouGov’s experts will share fresh findings from YouGov Surveys and Automotive CategoryView data, revealing how Americans perceive new automakers, what drives curiosity, and what’s keeping confidence in neutral.

What you’ll learn:

• How American car buyers’ preferences are evolving
• Awareness levels of emerging car brands across age, income, and purchase timelines
• The key motivators behind consumer interest, from price to warranty to fuel efficiency
• The barriers keeping emerging brands from breaking through in the US

Don’t miss your chance to get an early look at the insights shaping the future of the US auto market.

Meet the speakers

Michael Barone, Senior Manager, Data Products Client Services, YouGov

Michael Barone Mike Barone is a Senior Manager on YouGov's Data Products Client Services team. Following several years in sales, including automotive sales, he received his degree in Psychology from St. John's University in New York. Now, he has been with YouGov for nearly 7 years and in that time, has worked with a wide range of clients - including several enterprise clients in the automotive space.

His focus is on building strong, fruitful relationships with our client partners, while helping them to analyze brand health and audience segments for media planning.

Lizzy Greer, Data Consultant, YouGov

Lizzy Greer is a Data Consultant at YouGov whose career has been shaped by a consistent drive for connection and growth. After earning her Art History degree from the University of Georgia, she spent over a decade in early childhood and elementary education before founding her own school and later launching a personal training business focused on corrective exercise.

At YouGov, she brings this same passion for human connection to help brands uncover meaningful consumer insights through data-driven research. With a particular focus on the Automotive, Charities & non-profits, and Travel & Tourism sectors, she partners with clients to navigate shifting consumer behavior and make confident, insight-led decisions. Her colorful and varied experiences come together to form a larger mosaic created through her joy in meeting people where they are and supporting their journey.

YouGov

YouGov is a global market research and analytics company, providing insights into what the world really thinks, does, wants and buys.

To do so, we connect daily with our engaged members around the world to gather their thoughts, behaviors, and opinions. This commitment to real-time interactions with real people enables us to ensure that our research data is powered by reality.

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