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Countries overview.
Basic information for YouGov Shopper panel countries on sample size, available backdata, retailers covered as well as topline macro and shopper trends.

Training sessions for Coca-Cola: 

Session 1: How do shopper panels work and what can you do with this data?
Summer 2024 session focusing on what consumer (=shopper) panel is, how it functions, what basic analyses are available and how to access them.
Presentation slides

Session 2: How category management works and what benefits consumer panel data can bring to Coca-Cola
 Summer 2024 session focusing on how consumer panel data can support in Category Management process. You will find out how these analyses can help to answer your questions using tools like SimIT / SIV.
Presentation slides

Session 3: Which advanced analytics can help Coca-Cola answer their key questions?
Summer 2024 session focusing on the overall scope of advanced analytics available in consumer panels and demonstrating a couple of cases of analyses most relevant for Coca-Cola business.
Presentation slides

Session 4: Coca-Cola training session: YouGov Marketing Tracker
Yougov Marketing Tracker is an online tool available for Coca-Cola since 2025. It provides interactive dashboards explaining market structure and trends with cross-country analysis opportunities.
Watch on demand session
Presentation slides

YouGov Belgium – KO training: Training on YouGov Shopper panel created by our Belgian team for local Coca-Cola