Between July 26 and August 25, 2025, the three brands with the greatest gains in Ad Awareness among Canadian adults were American Eagle, IKEA, and Old Spice. Ad Awareness reflects the share of people who say they’ve seen an ad for a brand in the past two weeks.

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American Eagle saw the biggest rise in Ad Awareness, increasing from 4.0% on August 1 to 11.5% on August 25, a 7.5- percentage point gain. This boost aligns with the launch of the Fall 2025 campaign featuring actress Sydney Sweeney. Titled “Sydney Sweeney Has Great Jeans,” the campaign introduced new denim styles, including ‘The Sydney Jean’.

IKEA followed with Ad Awareness increasing from 15.1% on July 26 to 20.5%, on August 25, a 5.4-percentage point gain. The brand launched the “Sleep Talkers” campaign, which used recordings of consumer sleep talk to create advertisements. The brand also ranked among the top radio advertisers in major markets and earned recognition at Cannes Lions.

Old Spice rounds out the top three with a 5.1-percentage point increase within 2 weeks in Ad Awareness, rising from 17.0% on 27th July to reaching 22.1% by 15th August. The brand launched the “Smell Like a Footballman” NFL campaign in August 2025 which featured players such as Jared Goff, CeeDee Lamb, and George Kittle.

Methodology: YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” The data reflects a four-week moving average covering the period from June 26 to July 25, 2025, among Canadian adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window. Learn more about BrandIndex.