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Information on YouGov shopper thought leadership initiatives – webinars to attend and reports to consider.

Please find helpful reference materials & solutions below:

  • Measures description.
    Detailed explanation of all key measures used in shopper panel research with examples of calculation.
  • One pagers for all solutions.
    Overview of solutions available in shopper panel research – from well-known bestsellers like Duplication or Gain&Loss to more advanced studies like Cash Bill or Promo Evaluator.
  • Gain & Loss indices.
    Detailed explanation of indices helping interpret results of Gain&Loss analyses