India’s appetite for Black Friday & Cyber Monday 2025

Discover shopper insights, top brands and more in latest reportDownload report

Black Friday and Cyber Monday are no longer just western shopping rituals, Indian consumers are joining in with growing enthusiasm. From Tier 1 city shoppers lining up for deals to nationwide excitement around flash sales, these global mega events are becoming a fixture in India’s retail calendar.

YouGov's latest report 'India’s appetite for Black Friday & Cyber Monday 2025' report explores how shoppers plan to spend, what drives their purchase decisions, and how brands can stand out in the frenzy.

Inside the report, discover:

Appetite for Black Friday & Cyber Monday sales in 2025
Shopper insights: who plans to shop and how they’re preparing
Adoption of AI shopping tools and their role in decision-making
The buzziest brands driving conversations during Black Friday & Cyber Monday 2024.

Download the report now to uncover what’s driving consumer appetite for mega sales in India, and what it means for your brand.

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