Sunday Openings: A New Reality in Belgian Retail

As major retailers in Belgium now open their doors on Sundays, the retail landscape is shifting. But what does this mean for your business?

At YouGov we’re diving deep into the data to uncover how Sunday openings are reshaping consumer behavior, competitive dynamics, and sales performance. Whether you're already open on Sundays or considering the move, our insights can help you make informed, strategic decisions.

Key Questions We Help You Answer

• How important are Sundays? - Understand the volume of shopping trips and basket sizes compared to other weekdays.
• Is it worth it? - Do Sunday openings lead to market share gains—or just shift sales from other days?
• What about the competition? See whether your competitors are gaining ground—and from whom.
• Who shops on Sundays? - Discover the socio-demographic profile of Sunday shoppers and how they differ from weekday customers.
• What are they buying? - Identify top-performing categories and shopping missions—bulk purchases or quick trips?
• When is the best time to open? - Explore optimal time slots for Sunday trading: full day, morning only, or afternoon?
• Where does it matter most? - Uncover regional differences in Sunday shopping behavior.

Opening on Sundays is more than an operational decision—it’s a strategic one. With YouGov’s data-driven insights, you can:

• Assess the true opportunity of Sunday trading - Understand whether Sunday openings drive incremental visits and revenue—or simply shift behavior from other days.
• Identify and target the Sunday shopper - Tailor your marketing and communication to the socio-demographic groups most likely to shop on Sundays.
• Optimize your Sunday assortment and promotions - Align your product mix and offers with the most common shopping missions and categories on Sundays.
• Decide when to open—and for how long - Use data to determine whether full-day, morning-only, or afternoon openings deliver the best return.
• Benchmark your performance against competitors - See if Sunday openings are helping rivals gain market share—and from whom.
• Adapt your strategy by region - Uncover regional differences in Sunday shopping behavior to fine-tune your local approach.

Curious about what Sunday openings could mean for your business? Let’s Talk!