Patagonia is testing 22 solar-panel windows at its California headquarters. The outdoor clothing retailer hopes the windows - which include a layer of transparent photovoltaic cells that turn sunlight into electricity - can eventually be assembled for homes and commercial buildings. The retailer was in the news earlier this year when its founder transferred Patagonia’s non-voting stock to a non-profit dedicated to climate causes.

Would Patagonia’s customers consider adopting solar for their homes and workspaces?

A majority of them would. According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - three-quarters (76%) of Patagonia’s current consumers agree with the statement that they “would consider getting solar panels on (their) homes.” In comparison, 62% of the general US population agree with the statement.

Further, data from Profiles also shows that the 72% of the company’s current customers agree with the statement that they are “willing to pay more for sustainable energy.” This is substantially more than the 43% of the general US population that agrees with the statement.

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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally and weighted by age, gender, education, region, and race. Learn more about Profiles.  

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