Italian luxury retailer LuisaViaRoma announced plans to open its first international store in New York in 2023. Apart from a flagship store in Florence, Italy, the brand only has a global ecommerce presence. The upcoming 13,000-square-foot store in New York’s Manhattan area follows a pop-up concept store outing in the US back in 2018.

Ahead of LuisaViaRoma’s American brick-and-mortar debut, what are American consumers’ plans for luxury shopping in the coming months?

According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - fifth of Americans (21%) are likely or very likely to purchase luxury goods in the next 12 months. A more significant section of the general US population (62%) reported that they are unlikely to go luxury shopping.

Breaking down the habits of respondents who are likely to purchase luxury goods in the next 12 months, 8% tend to shop for clothes and shoes entirely offline, while 15% make their purchases mostly offline. On the other hand, more than half (52%) of the respondents buy clothes and shoes either all or mostly online.

Explore our living data - for free.

Discover more retail content here 

Want to run your own research? Run a survey now 

Make smarter business decisions with better intelligence. Understand exactly what your audience is thinking by leveraging our panel of 20 million+ members. Speak with us today.

Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally and weighted by age, gender, education, region, and race. Learn more about Profiles.  

Photo sourced from Unsplash

Subscribe to your sector newsletter