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Who's winning the war?

Anti-aging report 2026

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/Research Reality

Who's winning the war?

Anti-aging report 2026

Launch a survey

WEBINAR: AI interviews

Latest Economist poll

Tracking Trump's term

Audience activation

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Iran, Trump's approval, inflation, taxes, spending, Bondi, and more: April 3 - 6, 2026 Economist/YouGov Poll

KARAJ, IRAN - APRIL 3: A view of the damaged B1 bridge, a day after it was destroyed by an airstrike, on April 3, 2026 west of Tehran in Karaj, Iran. Iranian authorities said eight people were killed and almost 100 injured when the bridge, was bombed yesterday. The United States and Israel have continued their joint attack on Iran that began on February 28. Iran retaliated by firing waves of missiles and drones at Israel and U.S. allies in the region, while also effectively blockading the Strait of Hormuz, a critical shipping route. (Photo by Majid Saeedi/Getty Images)

How brands can reach Gen Z: Where they spend time and what drives discovery

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President Trump's second-term job approval rating

Congressional ballot voting intention

Historical figures

1.Albert Einstein85%
2.Abraham Lincoln83%
3.Martin Luther King, Jr.79%
4.Rosa Parks78%
5.Anne Frank77%

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Do you approve or disapprove of the U.S. agreeing to a two-week ceasefire if Iran reopens the Strait of Hormuz?

Research surveys

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How brands can reach Gen Z: Where they spend time and what drives discovery

[US webinar] Debt, savings, and investing in 2026: The new consumer squeeze

[US webinar] America’s favorite restaurant brands: Who’s winning in 2026?

How did CeraVe’s brand perception and Ad Awareness grow?

Forever young? U.S. anti-aging report 2026

US Biggest Brand Movers - March 2026

[On demand US webinar] The age of anti-aging: What U.S. consumers are doing to stay young

Brand health tracking

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[US webinar] Debt, savings, and investing in 2026: The new consumer squeeze

[US webinar] America’s favorite restaurant brands: Who’s winning in 2026?

How sustainability policies impact Americans' purchase behavior

How often Americans buy food and drinks at: Outdoor markets

1.Band-Aid84%
2.Dawn84%
3.M&M's82%
4.Ziploc80%
5.Cheerios80%

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What kind of milk do you prefer?

Brand health tracking

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Have cryptocurrencies gained mass market trust in the U.S.?

U.S. consumer spending and budgeting trends in 2026

From awareness to action: how effectively do the world’s top brands convert?

Americans still don’t trust banking sector AI use

Consumer banks & financial service providers

1.Visa68%
2.MasterCard61%
3.Capital One50%
4.Chase48%
5.American Express46%

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As far as you know, is the sitting U.S. president's signature currently printed on new U.S. currency?

Brand health tracking

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‘Sinners’ is Americans’ top pick for Best Picture at the 2026 Oscars

Most streamed TV shows in the U.S. 2026

Social media influence on mental health

Paid film consumption

Rap & hip-hop music artists

1.Eminem57%
2.Ice Cube53%
3.Beastie Boys51%
4.Pharrell Williams50%
5.Tupac Shakur49%

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Do you have a favorable or an unfavorable opinion of Pam Bondi?

Brand health tracking

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Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

1.Band-Aid84%
2.Neosporin73%
3.Tylenol66%
4.Advil66%
5.Benadryl65%

Do you think government regulation of greenhouse gas emissions should be...?

Brand health tracking

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Iran, Trump's approval, inflation, taxes, spending, Bondi, and more: April 3 - 6, 2026 Economist/YouGov Poll

Democrats are starting to like congressional Democrats again

President Trump's second-term job approval rating

Congressional ballot voting intention

Historical figures

1.Albert Einstein85%
2.Abraham Lincoln83%
3.Martin Luther King, Jr.79%
4.Rosa Parks78%
5.Anne Frank77%

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Do you approve or disapprove of the U.S. agreeing to a two-week ceasefire if Iran reopens the Strait of Hormuz?

Brand health tracking

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Are humans monogamous by nature? Here’s what Americans think

Which proverbs do Americans find wise?

Socializing - past week

How many hours do Americans sleep at night

Social activities

1.Listening to music90%
2.Spending time with family83%
3.Watching movies82%
4.Watching TV81%
5.Surfing the Internet81%

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How do you feel about this month's NASA voyage to fly around the moon?

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Has Olympic gold translated into gains for the NHL?

Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic

The ad plays that paid off on Super Bowl Sunday 2026

[On-demand US webinar] Sport tourism appetite: What drives fans to travel in 2026?

Contemporary sports personalities

1.Simone Biles57%
2.John Cena54%
3.Venus Williams53%
4.Caitlin Clark50%
5.LeBron James47%

Kansas City Chiefs

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Which of the following best describes how much of the Super Bowl you watched this year?

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Vast majorities of Democrats and Republicans are concerned about technology's effect on misinformation and personal privacy

Heavy social media users in the U.S. are more engaged with ads and buying across categories

Using transition statements in online surveys

[US-recording] From smart homes to smartphones: The tech brands Americans love

1.Apple iPhone 15 Pro50%
2.Samsung Galaxy S25 Plus50%
3.Apple iPhone 16 Pro50%
4.Apple iPhone 16 Pro Max50%
5.Apple iPhone 1549%

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Do you think that the effects of AI on society will be...?

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Boomers are still shaping travel demand — here’s how

Sport tourism: Measuring fan appetite report

Vacations days taken - past month

Where Americans stay on vacation

1.Holiday Inn Express61%
2.Hilton59%
3.Holiday Inn57%
4.Marriott54%
5.Hampton Inn53%

New York City, NY

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As far as you know, have the people who have participated in recent protests against ICE actions in Minnesota been...?

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