With sustainability in mind, audio equipment manufacturer and retailer, JBL, has announced eco-friendly versions of its portable Bluetooth speakers, Go 3 and Clip 4, at the Consumer Electronics Show (CES) 2023. The new models - suffixed with ‘Eco’ in their names - use 90% post-consumer recycled (PCR) plastic for their main chassis, 100% recycled fabric for their speaker grille, and come in eco-friendly packaging. The Go 3 Eco ($50) and Clip 4 Eco ($80) will be available on Earth Day, 22 April, 2023.

Does sustainability matter to JBL’s current customers?

According to YouGov Profiles - which covers demographic, psychographic, attitudinal and behavioral consumer metrics - 60% of JBL’s consumers tend to agree or definitely agree with the statement that they “prefer brands that are sustainable.”

About as many (56%) of the general US population agree with the statement as well.

Data from Profiles also suggests that 14% of the American retailer’s customers claim to regularly buy products made from sustainable/ethical materials. Nearly half of them (49%) either buy such products often or sometimes.

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Methodology: YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race. Learn more about Profiles.

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