With travel costs rising, how are consumers in APAC and the Middle East adapting their overseas trip plans for 2026?Save your seat

As the cost of living rose, many travelers made concessions throughout 2025 to keep the price tag of their international vacations in check.

YouGov’s latest analysis of travel trends provides insight into how travellers in APAC and Middle East are changing behaviors to keep international travel in budget, new expectations for travel in 2026, and where, specifically, travelers are feeling the pinch during trips abroad.

Join our webinar on Tuesday, January 13 at 2 PM SGT/HKT, 10AM GST, where YouGov experts will explore the latest international traveler insights. The session draws on fresh survey data as well as tracking from YouGov DestinationIndex.

The webinar will cover:

  • How many consumers in APAC and the Middle East travel internationally every year?
  • Which international destinations are most considered by these travelers?
  • What parts of international travel have become more expensive?
  • How are travelers planning, or cutting back, for 2026?
  • Did consumers travel abroad more or less in 2025?

Don’t miss your chance to get an early look at the insights shaping the future of international travel.

Register todayGet in touch

Meet the speakers

Angela Smith, Head of Client Growth, YouGov Asia Pacific

Angela Smith is Head of Client Growth for Asia Pacific at YouGov, leading commercial strategy and client development across the region. With over 25 years in the research industry, she brings a sharp focus on driving growth through actionable insights and market impact.
Angela has a strong track record of delivering consumer understanding for leading brands across the consumer and leisure sectors. Based in Sydney, she plays a pivotal role in expanding YouGov’s footprint and strengthening client partnerships across APAC.

Dicky Li, Business Development Manager, YouGov Hong Kong

Dicky Li is a Business Development professional at YouGov, with over 8 years of experience driving client growth and partnerships across Asia. Based in Hong Kong, he has built a strong track record in helping organizations leverage data-driven insights to make better decisions.

Hwee Leng Tan, Director - Client Services, YouGov Singapore

Hwee Leng brings with her an extensive 20 years of experience in the research industry. Her work spanned across several MNCs, and large Finance corporations, FMCG, Travel and ecommerce industries across APAC. She is highly familiar with different research and data analytics methodologies, having helped businesses to accelerate business impact through market intelligence and consumer insights. She currently heads the Data Products team at YouGov Singapore.

YouGov

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When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people.


YouGov /Research Reality

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