[Webinar] Emerging auto brands: Stalled or gaining speed?

Europeans and the UAE residents are paying closer attention to a new generation of carmakers, but which emerging brands are really gaining traction? Once dominated by legacy names, the market is now seeing fresh players competing for awareness, trust, and relevance.

Join our webinar on November 19th at 10 GMT/11 CET/1PM GST., where YouGov’s experts will take the wheel, sharing exclusive insights from YouGov surveys and Category View data, revealing how Europeans and the UAE residents perceive emerging car brands and what factors influence their decisions.

What you’ll learn:

• Who are the car owners today and how their preferences are evolving in Europe and the UAE?
• Awareness levels of emerging car brands across different buyer segments
• Key drivers of appeal and curiosity for new carmakers
• Barriers preventing Europeans and the UAE residents from considering these challenger brands

Don’t miss your chance to gain a first look at the insights shaping the future of the auto market.

Meet the speakers

Nicola Ferrajolo, Country Manager, YouGov Italy

With over two decades of experience in the insights and marketing industry, Nicola Ferrajolo brings strategic leadership and deep market expertise to his role as Country Manager at YouGov Italy. He focuses on driving growth, fostering innovation, and building strong client relationships through data-driven decision-making. Nicola is passionate about creating collaborative, people-first environments that empower teams and deliver impactful results.

Sven Runge, Head of Research Team, YouGov Germany

Sven Runge is heading up the Research team in Germany. He develops tailored research solutions for complex requirements, bringing together several data flows from the YouGov Living Data approach. His strength lies in translating data-driven insights into strategic recommendations for diverse stakeholders across the industry, with extensive experience in the automotive sector. Sven has conducted numerous studies and published widely on e-mobility in Germany.

Zafar Shah, Account Director, Data Services, YouGov MENA

Zafar leads the research division at YouGov MENA. He oversees and manages a wide range of quantitative studies and marketing advisory services such as brand tracking, consumer usage & behavior, campaign evaluation, concept testing, tourism & visitor research, CSAT, pricing and public opinion tracking in addition to others. He has 18 years’ international experience in North America, South Asia and the Middle East of which 12+ years have been in the UAE. In addition to YouGov, his experience in the region includes working as a market insights manager with a major UAE conglomerate. Prior to working in the UAE, Zafar worked at a large research consultancy firm in India where he led a number of quantitative projects across various industries. Zafar holds an MBA with distinction from the University of Strathclyde, UK and completed his bachelor’s degree from the University of Windsor, Canada.

YouGov

YouGov is a global market research and analytics company, providing insights into what the world really thinks, does, wants and buys.

To do so, we connect daily with our engaged members around the world to gather their thoughts, behaviors, and opinions. This commitment to real-time interactions with real people enables us to ensure that our research data is powered by reality.

As a YouGov member, your opinions and behaviors are valued and rewarded. Whether you’re answering questions or scanning your shopping, the data you share helps companies, brands, and governments to better understand your reality and make decisions that support your needs.

YouGov /Research Reality