Dr. Michèle Kaufmann

Dr. Michèle Kaufmann has held various positions at YouGov Switzerland since 2022. She has extensive experience in leading, coordinating, and managing quantitative studies, from study design through to analysis, with a particular focus on advanced statistical methods and multivariate analysis approaches. Her substantive focus lies in financial market research, especially the insurance and health insurance market, where she combines methodological rigor with in-depth industry knowledge. Michèle holds a Ph.D. in Psychology, with a research specialization in mediation models that explain the underlying mechanisms of discrimination.