/Research Reality

Voting intention

Fashion retailer rankings

Launch a survey

Anti-ageing report 2026

US-Iran conflict

How we conduct VI polls

Crime and policing in E&W

Competitor monitoring

Audience activation

/Research Reality

Voting intention

Fashion retailer rankings

Launch a survey

Anti-ageing report 2026

US-Iran conflict

How we conduct VI polls

Crime and policing in E&W

Competitor monitoring

Audience activation

Featured

Agencies

Consumer

Economy

Entertainment

Health

Politics

Society

Sports

Technology

Travel

How do Britons feel about going to the Moon?

Few Britons believe any party sees cost of living as a top priority

Government approval

Voting intention

Politicians & political figures

1.Nigel Farage31%
2.Andy Burnham27%
3.David Frost27%
4.Angela Rayner26%
5.David Blunkett26%

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Do you support or oppose the British armed forces boarding and taking control of tankers that are carrying sanctioned Russian oil under false flags through British waters?

Research surveys

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[UK webinar] Debt, savings, and investing in 2026: The new consumer squeeze

[UK webinar] The UK’s best QSR brands: who’s winning in 2026

Forever young? Great Britain anti-ageing report 2026

UK Biggest Brand Movers - March 2026

Top threads: UK fashion retailer rankings 2026

UK Advertisers of the Month 2026

[On demand UK webinar] AI-conducted interviews: A new approach to brand tracking

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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[UK webinar] Debt, savings, and investing in 2026: The new consumer squeeze

YouGov Business Volatility, Uncertainty, Complexity, and Ambiguity Index (VUCA): January-February 2026

How important is a brand's stance on wider issues in in society to Brits?

Do Brits shop for gifts online or in store?

Energy & utilities

1.Octopus Energy56%
2.British Gas39%
3.E.ON34%
4.Green Energy UK32%
5.Scottish Power32%

London Underground

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Would you consider chocolate to be more of a luxury item or more of an everyday item?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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UK financial outlook 2026: Consumer spending trends, budgeting habits and financial expectations

From awareness to action: how effectively do the world’s top brands convert?

How Brits manage their money

How Brits feel about the banking industry

Business figures

1.Deborah Meaden47%
2.Richard Branson42%
3.Bill Gates42%
4.Alan Sugar38%
5.Karren Brady36%

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Do you think people should or should not be allowed to make donations to political parties using cryptocurrencies?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Losing the plot: Should streaming services cater to second screeners?

How short-form video on social media is impacting TV viewership in 2026

Most streamed TV shows in the UK 2026

How often Brits go to the theatre and musicals

How important is arts and creative industries to the British economy?

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Which of the following comes closest to your opinion on non-traditional hot cross buns, such as those containing chocolate chips or alternative fruit combinations?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

The NHS vs European Healthcare

How the government is handling the issue of health in the UK

Health & beauty brands

1.NHS81%
2.Oral-B79%
3.Superdrug78%
4.Vaseline75%
5.Colgate74%

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Do you support or oppose the current ban on smoking in pubs?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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YouGov News Tracker: 29 - 30 March 2026

Few Britons believe any party sees cost of living as a top priority

Government approval

Voting intention

Politicians & political figures

1.Nigel Farage31%
2.Andy Burnham27%
3.David Frost27%
4.Angela Rayner26%
5.David Blunkett26%

Andrew Mountbatten Windsor (formerly Prince Andrew)

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Which of the following comes closest to your understanding of April Fools' Day pranks?

Brand health tracking

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How do Britons feel about going to the Moon?

Britons increasingly negative about the United States’ impact on the world

Britain's mood, measured weekly

Government approval

Gambling & betting brands

1.National Lottery66%
2.EuroMillions56%
3.People's Postcode Lottery52%
4.The Health Lottery35%
5.Gala Bingo31%

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Outside of work use, do you think you would or would not be able to spend less than an hour a day using screen devices (i.e. TV, computers, smartphones) on an ongoing basis?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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A warm reception for the 2026 Winter Olympics

2026 Winter Olympics UK audience statistics and sponsor recall: What YouGov data reveals

Which sports Brits play

Which sports Brits follow (watch live or support a team)

1.Team GB70%
2.Paralympic GB60%
3.England Women's National Football Team55%
4.England National Rugby Union Team54%
5.England National Football Team54%

England National Football Team

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Which of the following do you think should win BBC Sports Personality of the Year this year?

Brand health tracking

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How are Britons using AI at work?

What do the public think of AI-written articles – and should journalists have to disclose how they’ve used the technology?

How optimistic or pessimistic are Brits about the influence of the internet on society?

How social media has affected the mental health of Brits

Consumer electronics brands

1.Duracell79%
2.Canon69%
3.Apple iPad64%
4.Kodak63%
5.Energizer62%

X (formerly known as Twitter)

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Under what circumstances should AI companies be allowed to ‘scrape’ content from publishers and artists (i.e. automatically extract their content to use to teach their AI models how to create similar content)?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Best brand rankings: Why Toyota is a global automotive powerhouse in 2026

UK car buyers divided on car features: minimalists vs luxury seekers

What type of accommodation do Brits stay in when on holiday?

How many days holiday Brits take

1.Premier Inn76%
2.Walt Disney Parks and Resorts57%
3.Holiday Inn52%
4.Travelodge52%
5.Marriott49%

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Do you support or oppose the military action that the United States has taken against Iran?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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