The most popular business figures
popularity is the % of people who have a positive opinion of a business figure. Find out more
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Data collection period: Second quarter of 2026
YouGov Ratings measures the popularity and fame of anything and everything, based on millions of responses from the public. We collect data for YouGov Ratings each and every day. The data we collect accumulates and what you see on the website is updated once a quarter, and is an average of all the data we have collected over that time period.