As restaurant menu prices continue to rise, Americans are rethinking when, where, and how they dine out. 37% say they eat out less now than they did a year ago, with lower-income Americans most impacted.
Join us on Wednesday, October 22, at 2 PM ET / 11 AM PT as YouGov experts serve up the latest consumer survey data, revealing how Americans are managing dining costs — from adjusting how often they eat out, to choosing more affordable options and hunting for special offers.
Join the webinar to discover:
- How often Americans dine out — and how frequency varies by generation and income
- Consumer sentiment toward rising restaurant prices and how it’s influencing consumer behavior
- Shifts in restaurant preferences — from casual dining to quick service and value-focused options
- Rankings of America’s most considered restaurants in 2025
- What attracts diners today — from deals and discounts to experience and convenience
This webinar will provide a complete view of the evolving dining landscape and what it means for restaurants and brands alike.

Meet the speakers
Kenton Barello, Vice President, YouGov
Kenton Barelllo is Vice President at YouGov America, with a focus on supporting the restaurant, food service, consumer packaged goods, and beverage sectors. Kenton holds a Bachelor of Journalism from the University of Missouri and an MBA from DePaul University in Marketing Planning and Strategy. Kenton brings over 15 years of expertise in harnessing market research to drive brand growth and maximize ROI. At YouGov, he empowers CPG and beverage brands to make data-driven decisions by leveraging a range of syndicated and custom analytics tools, helping them gain a deep understanding of consumer preferences, trends, and purchasing behaviors across key markets.
Nora Hao, Sr. Director - Enterprise Accounts, YouGov
Nora Hao is Sales Director at YouGov America, with over 16 years of experience within the media, social, research, and ad-tech space. She excels in identifying unique growth opportunities and implementing sustainable strategies that foster strategic partnerships and drive new business acquisitions. At YouGov, Nora leads new business development efforts across Quick Service Restaurants (QSR), and Consumer-Packaged Goods (CPG), providing accurate and trusted data-driven insights that empower brands to thrive in competitive markets.
YouGov
YouGov is a global market research and analytics company, providing insights into what the world really thinks, does, wants and buys.
To do so, we connect daily with our engaged members around the world to gather their thoughts, behaviors, and opinions. This commitment to real-time interactions with real people enables us to ensure that our research data is powered by reality.
As a YouGov member, your opinions and behaviors are valued and rewarded. Whether you’re answering questions or scanning your shopping, the data you share helps companies, brands, and governments to better understand your reality and make decisions that support your needs.
YouGov /Research Reality