/Research Reality

Ceasefire: Who benefits?

Is the war over?

Restaurant brand rankings

Launch a survey

WEBINAR: AI interviews

Latest Economist poll

Tracking Trump's term

Audience activation

/Research Reality

Ceasefire: Who benefits?

Is the war over?

Restaurant brand rankings

Launch a survey

WEBINAR: AI interviews

Latest Economist poll

Tracking Trump's term

Audience activation

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How Discord gamers differ from general gamers in the U.S.

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Best bites 2026: U.S. restaurant brand rankings

Woman opening mouth to take bite of food

President Trump's second-term job approval rating

Congressional ballot voting intention

Historical figures

1.Albert Einstein85%
2.Abraham Lincoln83%
3.Martin Luther King, Jr.79%
4.Rosa Parks78%
5.Anne Frank77%

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How much do gas prices affect you personally?

Research surveys

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Best bites 2026: U.S. restaurant brand rankings

Best bites 2026: Canada QSR rankings

How brands can reach Gen Z: Where they spend time and what drives discovery

[US webinar] Debt, savings, and investing in 2026: The new consumer squeeze

[US webinar] America’s favorite restaurant brands: Who’s winning in 2026?

How did CeraVe’s brand perception and Ad Awareness grow?

Forever young? U.S. anti-aging report 2026

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Best bites 2026: U.S. restaurant brand rankings

Best bites 2026: Canada QSR rankings

How sustainability policies impact Americans' purchase behavior

How often Americans buy food and drinks at: Outdoor markets

1.Band-Aid84%
2.Dawn84%
3.M&M's82%
4.Ziploc80%
5.Cheerios80%

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About how often do you drink milk or milk alternatives?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Have cryptocurrencies gained mass market trust in the U.S.?

U.S. consumer spending and budgeting trends in 2026

From awareness to action: how effectively do the world’s top brands convert?

Americans still don’t trust banking sector AI use

Consumer banks & financial service providers

1.Visa68%
2.MasterCard61%
3.Capital One50%
4.Chase48%
5.American Express46%

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As far as you know, is the sitting U.S. president's signature currently printed on new U.S. currency?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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‘Sinners’ is Americans’ top pick for Best Picture at the 2026 Oscars

Most streamed TV shows in the U.S. 2026

Social media influence on mental health

Paid film consumption

Rap & hip-hop music artists

1.Eminem57%
2.Ice Cube53%
3.Beastie Boys51%
4.Pharrell Williams50%
5.Tupac Shakur49%

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Do you approve or disapprove of Donald Trump's recent decision to fire Bondi as U.S. attorney general?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Forever young? U.S. anti-aging report 2026

Spring allergy season is underway and it’s reshaping the OTC aisle

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

How fitness brands can reach weight-management-focused consumers in the US

How Americans buy hair care – Three key insights brands need to know

1.Band-Aid84%
2.Neosporin73%
3.Tylenol66%
4.Advil66%
5.Benadryl65%

Do you think greenhouse gas emissions threaten human life and well being?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Iran, Trump's approval, inflation, taxes, spending, Bondi, and more: April 3 - 6, 2026 Economist/YouGov Poll

Democrats are starting to like congressional Democrats again

President Trump's second-term job approval rating

Congressional ballot voting intention

Historical figures

1.Albert Einstein85%
2.Abraham Lincoln83%
3.Martin Luther King, Jr.79%
4.Rosa Parks78%
5.Anne Frank77%

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How much do gas prices affect you personally?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

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Are humans monogamous by nature? Here’s what Americans think

Which proverbs do Americans find wise?

Socializing - past week

How many hours do Americans sleep at night

Social activities

1.Listening to music90%
2.Spending time with family83%
3.Watching movies82%
4.Watching TV81%
5.Surfing the Internet81%

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Who do you think benefits more from the ceasefire between the U.S. and Iran?

Brand health tracking

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Has Olympic gold translated into gains for the NHL?

Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic

The ad plays that paid off on Super Bowl Sunday 2026

[On-demand US webinar] Sport tourism appetite: What drives fans to travel in 2026?

Contemporary sports personalities

1.Simone Biles57%
2.John Cena54%
3.Venus Williams53%
4.Caitlin Clark50%
5.LeBron James47%

Kansas City Chiefs

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Which of the following parts of this year's Super Bowl broadcast did you enjoy the most?

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How Discord gamers differ from general gamers in the U.S.

Vast majorities of Democrats and Republicans are concerned about technology's effect on misinformation and personal privacy

Heavy social media users in the U.S. are more engaged with ads and buying across categories

Using transition statements in online surveys

1.Apple iPhone 15 Pro50%
2.Samsung Galaxy S25 Plus50%
3.Apple iPhone 16 Pro50%
4.Apple iPhone 16 Pro Max50%
5.Apple iPhone 1549%

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Do you think that the effects of AI on society will be...?

Brand health tracking

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Boomers are still shaping travel demand — here’s how

Sport tourism: Measuring fan appetite report

Vacations days taken - past month

Where Americans stay on vacation

1.Holiday Inn Express61%
2.Hilton59%
3.Holiday Inn57%
4.Marriott54%
5.Hampton Inn53%

New York City, NY

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As far as you know, have the people who have participated in recent protests against ICE actions in Minnesota been...?

Brand health tracking

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