From July 26 to August 25, Careem, Google, and Amazon Prime recorded the largest gains in Ad Awareness among consumers in the UAE, according to YouGov BrandIndex. Ad Awareness tracks the percentage of adults who say they’ve seen an advertisement for a brand in the past two weeks.

Careem saw the largest rise in Ad Awareness among UAE consumers, increasing from 17.0% on July 26 to 24.5% on August 23, a gain of 7.5 percentage points. On August 11, the company launched Box XL in Dubai, expanding its delivery service to include larger items using cars.

Google recorded the second-largest increase in Ad Awareness in the UAE, rising from 21.8% on July 26 to 28.7% on August 25, a gain of 6.9 percentage points. The increase aligns with the launch of AI Mode in the MENA region. The new feature unlocks advanced search capabilities, including longer queries, multimodal input, and follow-up prompts.

Amazon Prime ranked third, with Ad Awareness rising from 29.0% on July 30 to 35.8% on August 24, an increase of 6.8 percentage points. The increase coincided with Prime Day UAE, which ran from July 25 to 31.

Methodology: YouGov BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” (% Yes). Data from surveys of adults aged 18 years and above residing in the UAE from 26 July to 25 August 2025. Ad Awareness scores are based on a four-week moving average. The change in scores for each brand is calculated by taking the difference between the highest and lowest scoring days within the period.