Which airline brands are winning with UK travellers in 2026, and why?Download the full report

UK travellers have plenty of airlines to choose from, whether they are booking a quick city break or planning a long-haul trip. But when it comes time to book, which airline brands are really winning over consumers?

In YouGov’s UK airline rankings 2026, we reveal the airlines UK travellers are most likely to consider for future travel, alongside the brands leading on customer satisfaction, perceived quality, and value.

Based on always-on data from YouGov BrandIndex and YouGov Profiles, the report explores how airline preferences vary across generations and genders, which brands improved most year-on-year, and what really shapes traveller perceptions today.

Drawing on responses from more than 25,000 Brits, the findings offer a data-driven view of the airline landscape and the brands building stronger consumer confidence.

Download the full report to learn:

  • Which airlines are most considered among travellers planning to book a flight in the next 12 months?
  • Which brands rank highest for customer satisfaction among current and former customers?
  • How do airline preferences differ by gender and generation?
  • Which airlines lead in perceptions of quality and value for money?
  • Which rewards programmes drive the strongest loyalty lift among members?

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