[UK webinar] Who’s flying high? A look at the airlines winning across the UK

British travellers have many airlines to choose from, whether they are flying domestically or abroad. But when it comes time to book, which airline brands are top of mind, and why?

Join our upcoming webinar on 20 May 11am BST as YouGov experts reveal the airlines British travellers are most likely to consider. Based on surveys of more than 23,000 consumers, the session will explore how preferences vary by gender, generation, and more.

In addition to the most considered airlines, we’ll examine the top brands across customer satisfaction, perceived value, and quality. Our experts will also take a closer look at EasyJet's customer profile to understand the real customer opinions and experiences that underlie the rankings.

The webinar will highlight:

• Which airlines are most considered among consumers looking to book a flight in the next 12 months
• How airline preferences differ among men and women, and different generations
• The impact that Quality and Value have on purchase consideration
• EasyJet’s customer profile and how Brits view the brand

Webinar registrants will also receive a copy of YouGov’s upcoming airline rankings report. Don’t miss out on this insight into the top airlines in the UK for 2026. .

Meet the speakers

Mia Loyal, Research Manager, YouGov

Mia Loyal has over six years of experience in insights and consumer research across diverse sectors, including travel, grocery, retail, property and leisure & entertainment.

Within our custom research team, she has delivered both UK and international studies and enjoys leveraging a broad mix of methodologies to uncover meaningful insights and drive strategic decision-making.

Edward Thomas-Jones, Account Manager, YouGov

Edward Thomas-Jones has spent the last few years in YouGov’s Account management team, working with some of the leading travel brands, from airports and airlines to travel companies and hotels.

Edward has supported these travel brands on a variety of different projects, from helping them understand their customers’ perceptions to providing insight into recent travel trends. These projects have utilized both syndicated solutions, such as BrandIndex and Profiles, as well as more custom bespoke surveying and reporting.

YouGov

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When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people.

YouGov /Research Reality