A major new study of British voters, two years since the 2024 election, examining why some voters moved and why some have stayed

The two years since the 2024 general election have been far from the return to “stability and moderation” promised by Keir Starmer after Labour’s landslide victory. As the fledgling government’s popularity fell, the coalition Labour had assembled splintered in various directions. This has been part of a wider fragmenting of the British party system that has led to record results for populist parties of the right and left, as well as new lows for the Tories and Labour.

Now, at a crucial turning point in this parliament, a major new YouGov study of more than 10,000 Britons assesses the electoral landscape, examining questions from what is driving these different voter groups to whether Andy Burnham can win back Labour’s broken coalition.

See the full results here and here

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