B2B Omnibus

Large variety of sample sizes and business audiences

Our B2B Omnibus offers a wide range of representative sample sizes, ranging from 500 to 2,000, to fit your research needs.

Target the exact audience you require, from micro-businesses through to large enterprises, or hone in on specialist B2B audiences such as HR, IT, Finance, and Marketing decision-makers, as well as employees.

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Cost-effective and with loyalty pricing

Our omnibus survey is a cost-effective solution for clients seeking a flexible and responsive survey of business professionals.

Get rewarded for your loyalty with a sliding discount program*, offering up to 15% off for running multiple surveys of 10+ questions within a year.

*The loyalty scheme covers all B2B products except Employee Omnibus.

Tailored samples

Target your sample or choose from one of our decision makers Omnibus solutions below.

GB or global

Key markets from the Americas, Asia and Europe available.

Live results

Now access live data during fieldwork.

Service	Respondents	Entry fee	Standard question	Results
Micro Business Omnibus (<10 employees), Small Business Omnibus (<50 employees), SME Omnibus (<250 employees), B2B Omnibus (All business sizes)	500	£400	£900	4-5 working days
	1,000	£450	£1,100	6-7 working days
	2,000	£500	£1,300	8-10 working days
HR, IT, Marketing or Financial Decision Makers	500	£400	£900	4-5 working days
	1,000	£450	£1,100	8-10 working days
Features	500 sample	1,000 sample	2,000 sample
Entry Fee	£400	£450	£500
Price per question	£900	£1,100	£500
Data tables with 8 standard crossbreaks	✔️	✔️	✔️
Crunch link	✔️	✔️	✔️
Interactive dashboard	✔️	✔️	✔️
Additional crossbreaks (all 13 for £500)	✔️	➖	➖
Up to 6 additional crossbreaks for free	✖️	✔️	➖
13 free additional crossbreaks	✖️	✖️	✔️
Topline summary	✖️	✖️	✔️
Syndicated data (10 questions)	✔️	✔️	✔️
Loyalty Scheme example pricing
Discount applied	500 samples	1,000 sample	2,000 sample
1st survey 0%	£9,400	£11,450	£13,500
2nd survey 5%	£8,930	£10,878	£12,825
3rd survey 7.5%	£8,695	£10,591	£12,488
4th survey 10%	£8,460	£10,305	£12,150
5th+ survey 15%	£7,990	£9,732.50	£11,475
**Minimum questions remains 4 for the first survey, and 10 for subsequent surveys to unlock the scaling discount. For the purposes of this illustration we’ve produced an example with 10 questions for the 1st survey to highlight the pricing difference.
Service	Respondents	Entry fee	Standard question	Results
Employees Omnibus	1,000	£240	£420	4-5 working days
	2,000	£240	£600	5-7 working days

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