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- US PR & Social Surveys Calendar – Summer 2024 Edition
- How Premiership Rugby scored new partnerships with YouGov’s audience intelligence
- [Webinar] Travel in 2024 - Navigating travel preferences, experiences and AI
- Fallout, The Resident and Baby Reindeer: The most-streamed TV in America, April 2024
- Walmart ups its game: Targeting high-income consumers with a new budget-friendly premium brand
- Can an AI Chatbot be your therapist? A third of Americans are comfortable with the idea
- US Biggest Brand Movers - May 2024
- How often do Americans clean their appliances? The answer may surprise you
- Who are high income earners in the US and what do they think?
- How CRED tracked growth and boosted market positioning with YouGov
- How to build and measure your brand’s success
- US: Is Pfizer’s 175th anniversary campaign working?
- Exploring the popularity of the French Open among Americans
- Generational wealth: US financial trend report 2024
- Final poll: Did Kendrick Lamar or Drake win the great rap war of 2024?
- 2024 US sports betting analysis – How different age groups bet differently
- LinkedIn introduces games, but do users want to play?
- [Webinar] Inside the TikTok Era - Understanding consumer behavior in the age of social commerce
- Kendrick Lamar fans like Drake, and Drake fans like Kendrick Lamar
- Welcoming all: What travel brands need to know about inclusive travelers
- 33% of US car owners interested in trying car subscription model
- AI on your wrist (and everywhere else): Consumer views on AI wearables
- Lowe’s, Powerball, and Skechers: US Advertisers of the Month for April 2024
- Interest in the WNBA is the highest it has ever been, but who are the fans?
- Charging forward: US electric vehicles report 2024
- Young Sheldon, The Resident and Seinfeld: The most-streamed TV in America, March 2024
- US: What makes American consumers shop from deep discount retailers like Temu?
- Steady consideration for Tesla despite recalls and headlines
- What do American moms want for Mother’s Day?
- How many Americans is physical therapy helping?
- Stop, shop & scroll: US TikTokers report 2024
- How often do Americans clean gaming devices? One in five never do
- A closer look at banking fraud in the US – Who’s at risk and why?
- Video call etiquette – What Americans think is unacceptable to do on video calls
- Most American travelers would switch their airplane seats if asked, but the reason matters
- Britons on the move: A look at the 2024's top travel trends
- Can AI be America’s next top idol?
- Standout vs. Standard: Measuring ROI of product placements
- Reject your hotel towel change and earn travel loyalty points? Travelers are interested
- US: Favor for McDonald’s has grown among Krispy Kreme’s customers in recent years
- Rise of cricket fans in the US ahead of the ICC Men’s T20 World Cup 2024
- [Webinar] Inside the TikTok Era - Understanding consumer behavior in the age of social commerce
- Exploring American’s interest in AI apps – who's engaged and who’s not?
- How Applebee's captures NFL fan loyalty – A deep dive into brand metrics
- Product placement effectiveness 2024: YouGov x BENlabs report
- Godzilla x Kong, Dune and Poor Things: Most in-demand TV and film in America for March 16-31, 2024
- US bettor research report 2024
- The US luxury boom 2024
- New vs. used: Which automakers are prized by different groups of car buyers in the US?
- Tax season 2024 – Insights into Americans' filing experiences and outcomes
- Two American carmakers make top auto innovators list
- US Biggest Brand Movers - April 2024
- Deep-discount wonders: How aware are US shoppers of retail brand Temu?
- A third of luxury shoppers expect to spend more on luxury products in 2024
- Guinness, Secret and The General: US Advertisers of the Month for March 2024
- Exploring attitudes to on-demand pay among American workers
- Rock is US' most popular music genre, but listeners attend gigs less frequently than other fans
- Do gamers want gaming accessories to look like gaming accessories?
- US: Which travel companies are best at turning awareness to purchase intent in the new year?
- Phone etiquette – What Americans deem acceptable behavior on calls
- Americans embrace self-monitoring: A look at app-based health tracking habits
- Female MLB superfans buy merch more frequently than their male counterparts
- US: The connection between browser usage and smartphone ownership
- US rural vs city representation report 2024
- Would travelers be willing to shift gears towards EVs/hybrids for vacation car rentals?
- How to measure brand awareness
- Dune, The Oscars and Dune 2: Most in-demand TV and film in America for March 1-15, 2024
- Where are luxury travelers and parents vacationing this year?
- Which smartphone features do mobile gamers prioritize?
- Americans lost $10bn a year to fraud last year – but how and why are they getting scammed?
- Final Fantasy VII Rebirth sparks Buzz boost, but there’s a catch
- Top car makers among eco-conscious Americans
- Young Sheldon, The Blacklist and Resident Alien: The most-streamed TV in America, February 2024
- Who are America’s healthy snackers and how can food brands reach them?
- 8 fascinating insights on Taylor Swift’s American fanbase
- March Madness by the numbers – A overview of its fans and viewing habits
- One brand has seen consideration shoot up as men’s skincare enters mainstream
- How Adidas and Nike convert sponsorship into engagement in the US
- Expectations for retirement in the US – A look at what Gen Z and Millennials think
- Fan Profile: Who are NASCAR fans and how do they respond to sponsorship
- US Biggest Brand Movers - March 2024
- US retail rankings report 2024
- Examining the awareness and impact of shrinkflation on consumer behaviors in the US
- 52% of Americans say they sleep 7+ hours a night, but many want even more time in bed
- Pining for Pinners: US Pinterest Report 2024
- Most in-demand TV and film in America for February 1-15, 2024
- How advertising resonates with America’s festival fans
- How much does an average American worker save for pension?
- Top domestic vacation destinations for Americans
- Google Pay replaces Google Wallet in the US – User insights and preferences
- From bendable phones to flying cars – Exploring American’s interest in MWC 2024 innovations
- Wendy’s announcement of “dynamic pricing” sparked conversations, but it was mostly negative
- Apple Vision Pro, Budweiser and Reese’s: US Advertisers of the Month for February 2024
- Fool Me Once, Young Sheldon and Seinfeld: The most-streamed TV in America, January 2024
- US Healthy Snackers Report 2024
- Viewer perspectives around the Oscars – everything from Jimmy Kimmel to red-carpet fashion
- New MLB jerseys: A hit or a miss?
- 54% of American gamers who have heard of Palworld feel its creatures are original
- Millennials set sail as interest in cruising surges
- Super Bowl 2024 advertising effectiveness report
- Super Bowl 2024: Uber Eats’ ad boosts its Buzz, Ad Awareness scores
- How Apple Sports app will captivate iPhone users
- US: How women want brands to approach International Women’s Day
- How Capital One and Discover merger could impact the finance industry
- Joint bank accounts correlate with higher marital happiness among Americans
- Ad-testing Super Bowl LVIII commercials: Who won between Pringles, DoorDash and NYX
- H&M enters a new chapter: What challenges and opportunities does its new CEO stand to inherit?
- [Webinar] Super Bowl ad showdown – What brands scored big?
- ESPN Bet outshines its competitors across key consumer metrics
- The rise of Nvidia – A look at brand strength and consumer perception
- [Webinar] Survey success strategies for PR pros - How to execute headline-grabbing surveys
- Consumer segmentation: The not-so-united states of sustainability
- In the paint: Inside the NBA’s vibrant following
- How Citizens Advice mapped interest in home retrofit with YouGov
- Cash remains king – 67% of Americans still use traditional in-store payment
- Unveiling Americans’ attitudes towards over-the-counter drugs
- What are US consumers’ self-care goals for 2024?
- Many Americans think that SUVs and trucks have become too large and should be regulated
- Most in-demand in America TV and film for January 16-31, 2024
- Global Profiles: What do console gamers make of wearable technology?
- Bodybuilding, flag football, and skateboarding are real sports, according to Americans
- Planet Fitness, Jenny Craig, Nature Made: America’s Advertisers of the Month for January 2024
- US: Your job may be ruining your holidays
- Super Bowl betting: Two-thirds of bettors likely to open new betting accounts
- Ireland's best brand rankings 2024
- UK best brand rankings 2024
- US best brand rankings 2024
- Reasons to watch the Super Bowl – By generation
- What plans for Valentine’s? Looking at how Americans plan to spend the day in 2024
- The US Destination Rankings 2024: Where travelers want to go next
- Super Bowl ad showdown – What brands scored big?
- US: What's the big attraction about video podcasts?
- US: Gauging consumer appetite for types of in-car health tech
- For American teens, future job prospects are largely about the money and fun
- What do American consumers do when their phone screens crack?
- How American adults and teens differ in their gaming choices
- Gaming Buzz – Jan 2024: Call of Duty claims crown in US and Britain
- MVNOs in the spotlight – Analyzing American consumer’s willingness to switch
- Half of 18 to 34 aged Americans have been in a ‘situationship’
- Navigating the produce aisle: Freshness reigns, but will Americans pay for year-round availability?
- WWE RAW on Netflix – Could the deal earn Netflix new users?
- Do Americans want talking cars?
- The US Media Morph: 2024 trend report
- Public predictions – Who will win the Super Bowl?
- New data reveals thresholds for cold-weather sports attendance
- What are the top things American consumers are looking for in a VR headset?
- US consumer finance outlook, attitudes across the political divide
- US Biggest Brand Movers - January 2024
- Young Sheldon, The Crown and Reacher: The most-streamed TV (and movie!) in America, December 2023
- Gaming Buzz – Dec 2023: GTA revs up a storm in the US and UK
- Complimentary services or quick services what after-sales services do US car owners value?
- Gaming & esports – trends and insights roundup for 2023
- Post-holiday shopping habits of Americans in 2024
- From traditions to tattoos: Ad testing Heinz’ recent marketing campaign with young consumers
- Navigating sustainability – Insights into US consumer trends for 2024
- Is DE&I working? Navigating work’s equality gap through Black voices
- Income, loyalty, and other factors guiding supermarket decisions among US consumers
- Long lines to pay or self-checkout counters: What bothers US in-store shoppers more?
- US: Which cold medicine is winning flu season?
- Unilever: understanding online buyers
- How PepsiCo measured buying patterns to plan go-to-market strategies
- The workplace divide: Employees speak out on remote, hybrid and in-office work
- NBA, M&M’s and Humana: US Advertisers of the Month for November 2023
- Revealing the biggest New Year’s resolutions in 2024
- LEGO Fortnite’s arrival elevates brand metrics
- US Biggest Brand Movers - December 2023
- Analysing the conversion funnel of American automakers in the US
- US: 3 things to know about consumer perceptions of advertising on X/Twitter
- Ozempic is disrupting the weight-loss industry, how far will it go?
- US: Men more likely to be satisfied with dating app experiences. Is it because they make friends?
- From movie nights to hosting parties – what do Americans love doing in winter
- American consumers and cell phone accessories – spending patterns and preferences
- American Verizon customers are mostly happy – but one in ten still plan to downgrade or switch
- US: We asked finance professionals what they want from the marketing team
- 46% of American gamers saw the GTA VI trailer – but how many plan to buy the game?
- In the US, credit cards top choice for fashion shoppers under-55 buying gifts this Christmas
- US - We asked Lenovo customers what they think of their purchases. Find out what they said
- US: Most in-demand TV and film for November 1-15, 2023
- DoorDash manages to grab younger Americans’ attention with launch of its holiday ads
- The mental toll of holiday shopping: What’s stressing out US consumers ahead of Christmas 2023
- Decoding leading American airlines' success in driving purchase intent
- News of Grand Theft Auto’s trailer elevates brand metrics among Americans
- Amazon to start selling cars. Will consumers click?
- Uncovering the profile of early bird moviegoers in the US
- Unacceptable behaviors for people at the movies: Americans have their say
- US Black Friday 2023 results: Retail winners by Ad Awareness and Consideration
- Max streaming: Success or setback? YouGov scores reveal
- Swinging into the stats – A look at PGA Tour’s American fan base
- US Auto Advertiser of the month: Goodyear
- How much does the average American have in retirement savings?
- The top trends and challenges facing small businesses in 2024
- The US CBD market. Who is buying what?
- Home base to home run – the impact of MLB team relocation on fan engagement
- Fresh fruits and vegetables – Do looks matter? US consumers weigh in
- Walmart's festive campaign scores big in Ad Awareness among Americans
- The Fall of the House of Usher, Lupin and Suits: The most-streamed TV in America, October 2023
- iPhone, FanDuel and Liberty Mutual: US Advertisers of the Month for October 2023
- Unwrapping festive travel: 5 insights into how Americans are traveling during the holiday season
- The pulse of small business: Insights into holiday shopping impact and 2024 priorities
- What are people buying on Black Friday 2023?
- US: Most in-demand TV and film for October 16-31, 2023
- International Men's Day: American men say that money is main barrier to looking after wellbeing
- US Biggest Brand Movers - November 2023
- ESPN Bet debuts – a strategic move into sports betting arena
- Black Friday or Bleak Friday? US holiday shopping sentiment report 2023
- US: Jack in the Box’s Halloween campaign almost doubles younger customers
- More than a quarter of US shoppers planning to spend less this Black Friday
- US: Improved flavor drives major growth in vaping
- How Reuters Institute used YouGov Research to understand hard-to-reach audiences
- Brand tracking - How many Americans are eating ice cream in winter? And who are they?
- US: Understanding consumer opinion about used electric cars
- Spider-Mania: Even non-PS5 owners are interested in playing Spider-Man 2
- Opting out of Black Friday 2023: Why some shoppers have soured on the shopping holiday
- Legend of Zelda – Data suggests movie link is set to bring in dollars at the box office
- As Bumble gets a new CEO, how is its brand health? Men and women have different views
- Who’s most excited to get their hands on the Apple Vision Pro?
- DraftKings outperforms in consumer metrics amidst revenue boom
- Daily frequency of smartphone banking on the rise among Americans since 2019
- Peloton partners with NBA and WNBA – What the numbers say
- Xbox vs PlayStation – Owners have nothing but mutual admiration
- US auto accessory and tire retailers - Who is fast and with whom are consumers furious?
- Is having Taylor Swift on your team worth more than winning the Super Bowl?
- The UFC and Bud Light are back together brewing excitement in the world of combat sports
- Suits, Virgin River and Dear Child: The most-streamed TV in America, September 2023
- Do sustainability considerations impact hotel rankings among American travelers?
- A quarter with variable mortgages plan to sell. Three quarters making cuts to expenditure
- How many people are considering upgrading or switching to the Apple iPhone 15?
- Ford-UAW deal: Why ending the strike was important for Ford’s brand image
- Most talked about brands of September 2023: Applebee’s, Apple and DraftKings (US)
- Should Tesla try a little advertising? Insights for Elon’s next ad campaign
- Unmasking 7 consumer insights into Halloween 2023
- US: Most in-demand TV and film for October 1-15, 2023
- Webinar: When brand purpose goes bad
- Disney's century: A look at how the brand’s parks and stores perform in the eyes of consumers
- 3 things happening around Rite Aid’s brand health amid its battle against bankruptcy and lawsuits
- US: Top horror movies for Halloween 2023
- World Food Day: What are US consumers expecting from brands?
- US Biggest Brand Movers - October 2023
- NFL, DraftKings and FanDuel: US Advertisers of the Month for September
- Soccer bigger than football in US?! Most in-demand TV and film for September 16-30, 2023
- Ballin' on a budget: Little luxuries that Americans treat themselves to while on a budget
- Faceoff: Unmasking the differences between NHL fans in the US and Canada
- US Ad of the Month: Which brands made it to the top in August 2023?
- iPhone 15 hits play – How the new gaming push could deliver more growth in the US
- H&M, Call of Duty: Warzone, and Assassin’s Creed top Biggest Brand Movers in September 2023 (US)
- How are viewers adapting as the Hollywood strikes hit pause on all new content?
- Are brands handling product recalls right? US consumer sentiments revealed
- From awareness to downloads – Decoding the sports app behavior of American fans
- The love algorithm – a close look at conversion metrics of top dating apps in the US
- What do US consumers do at gas stations other than refuel their cars?
- How product recalls impact US consumers’ loyalty towards pharma and personal care brands
- Inside the gaming arena – How PlayStation, Xbox, and Nintendo fare in player engagement
- US: Most in-demand TV and film for September 1-15, 2023
- What DIY projects do Americans have planned and where will they shop for supplies?
- America’s most-streamed TV, August 2023: Suits, The Lincoln Lawyer and Painkiller
- Ryder Cup 2023 – Anticipation and engagement high among Americans
- Children’s toys – Are Americans likely to buy products from the same brand following a recall?
- Resilience or reluctance? How Americans react to electronics and phone recalls
- SHEIN may soon sell clothes from Forever 21: but how likely are customers to buy?
- Data insights – How Taylor Swift’s appearance scored for Travis Kelce's merch sales
- From ad-free to ad-fee – Does Prime Video's new model resonate with subscribers?
- Assessing interest in cryptocurrency gambling in the US
- Betting habits of young NFL fans
- Life Insurance Awareness Month – how Americans navigate their coverage choices
- Powerball fever – rise in word-of-mouth and engagement ahead of grand draw
- The Starfield effect – Bethesda makes significant Buzz gains
- Shopping Aisle Rivals: Moms vs. Dads
- As NFL Football returns, long-time sponsor Bud Light sees a much-needed rebound
- Traveling the digital path: Online travel portals and the American consumer's journey
- What healthcare services are Americans willing to accept from an artificial intelligence?
- Taste the world: Measuring travelers’ preferences for food and drink festivals
- The next era of rail travel has arrived in the US—how do people view state-owned Amtrak?
- Next Fan Up: Inside the next generation of NFL fans
- Buy Now, Pay Later, Credit Never?
- Parents grade back-to-school retailers in 2023: Walmart and Target win in ad reach and consideration
- AI in the spotlight: Unveiling public perceptions and predictions
- US: Most in-demand TV and film for August 1-15, 2023
- US consumers are divided about giving car brands another chance after recall. What’s stopping them?
- Capturing videos to dodging objects – understanding the behavior of American concertgoers
- Phone-powered purchases – How Americans shop for electronics online
- Connected or consumed? American’s self-view on phone use
- Top appliance brands among eco-conscious Americans
- Coca-Cola launches a digital art collection, but what is the NFT landscape in the US?
- Best Buy, Metro by T-Mobile and Powerball top Biggest Brand Movers in August 2023 (US)
- Beyond window shopping: A study of conversion rates in US mall retail
- US Green Gamers Report 2023
- America’s most-streamed TV, July 2023: Suits, The Witcher and Tom Clancy’s Jack Ryan
- US Advertisers of the Month for July: Amazon, Amazon Prime and Powerball
- Is it appropriate to visit a destination struck by a recent disaster? Most Americans say no.
- US World Cup Report: evaluating soccer's growing demand
- The Podheads: US Audience Profile & Brand Rankings 2023
- US: In Winn-Dixie takeover, Aldi aims to level playing field with biggest rival in the Southeast
- US: Celsius partners with Major League Soccer - Which beverages do soccer fans usually drink?
- Sponsor spotlight: Assessing brand engagement in the FIFA Women’s World Cup 2023
- US: Public opinions on women’s leadership progress
- McDonald’s rethinks ESG mention on website - What influences customers’ purchase decisions?
- Subway aims for a resurgence as decades of popularity fade
- Modelo and Coors Light surge ahead of Bud Light and Budweiser in Q2 2023
- US: The sweet smell of sales - A conversion rate analysis of leading deodorant brands
- From peak to plunge: Moderna's Buzz score drops 40 points since 2021 high
- Aldi, Doritos, Patrón, Nike, and Target are some of hip-hop lovers’ most favorable brands
- US: Most in-demand TV and film for July 16-31, 2023
- Disney’s ESPN ventures into betting world: 14% of ESPN viewers place monthly sports bets
- Vote for YouGov to speak at SXSW 2024
- How Gen Z’s money mindset differs from that of millennials
- As Birkenstock prepares for IPO, what’s driving its brand health and who is buying its shoes?
- Consumption of unlicensed content on the up among Americans
- US: The CW Network to air live football, basketball games - Which sports do viewers watch on TV?
- Bridging the gap: How Mattel’s Ex-COO can help revolutionize Gap
- How to test marketing messaging & ad creative with your audience
- High stakes conversion – the marketing playbook of leading lottery brands in the US
- A deep dive into the marketing funnels of prominent US credit card issuers
- Unravelling the TV preferences of Americans who enjoy museums and art galleries
- Most popular live music genres among concert goers in the United States
- US: Measuring purchase conversions of 3 popular hotel chains among sustainable travelers
- Has “Mission Defeat Bowser” made Super Mario fans hungrier for Oreo?
- A third of Americans would stop purchasing products if their use-by dates were removed
- The Sustainability in Fashion Report Series
- Americans support plastic reduction but eco-friendly practices wane
- Family doctors vs. YouTube: Where do Americans learn about drugs and medical treatments?
- Can Americans be bothered to get a better deal? It depends
- America’s most-streamed TV, June 2023: Manifest, Never Have I Ever and Black Mirror
- US: Most in-demand TV and film for July 1-15 2023
- US: Gucci’s CEO to step down - Are consumers big on splurging on luxury items?
- US: United Airlines posts record earnings due to travel boom - How has the airline done since 2022?
- US: Tubi appoints new CEO - How has the streamer fared in recent years?
- How to measure in-game brand activations
- US: Amazon, Best Western and Frito-Lay top Biggest Brand Movers for July 2023
- Americans' payment preferences for gas: Credit cards lead the way
- US: Brooks Running to refurbish and resell its footwear - Are shoppers big on secondhand items?
- Box office battle: Barbie vs. Oppenheimer (US)
- How Hamptons tracked 20% brand awareness increase following rebrand campaigns using YouGov
- US: Farmers Insurance pulls out of Florida - What type of insurance policies do Floridians own?
- US: PepsiCo partners with EA Sports for football gaming platform - Are its audiences big on gaming?
- Embracing diversity and inclusion: Unveiling employees' attitudes in the American workplace
- US Advertisers of the Month for June: Liberty Mutual, Chase and Jack Daniel’s
- US: Robinhood announces third round of layoffs - How do Americans view the company?
- US: Most in-demand TV and film for June 16-30, 2023
- Quality matters: Americans' perspectives on fueling choices and trusted sources
- How do you measure the value of a product placement?
- US: Sonic Automotive shuts some used vehicle-only stores – What’s the market like for used cars now?
- US: Premier League unveils augmented reality experience - Are the league’s fans big on AR?
- US: Which Japanese automakers are the best at converting awareness into customers?
- US: Grubhub announces layoffs amid long-term decline in brand health
- US: How has the Grimace Shake TikTok challenge impacted McDonald's?
- US: Roku enters live sport streaming space with Formula E deal - Are current users into car-racing?
- US: AutoZone’s CEO to step down after 18 years - How has the brand performed in recent years?
- US: Denny’s gamifies its rewards program - What makes its diners sign up for loyalty schemes?
- Five ways to test a hunch with self-serve research
- US: Most in-demand TV and film for June 1-15, 2023
- Surveying children: 10 tips to design effective surveys
- Four ways market research helps in a crisis
- Wanderlust meets brand trust: Is sponsorship an effective way to engage with travelers?
- What are the most recommended destinations by American LGBTQ+ travelers?
- The Idol has America angry and thirsty for more
- Inter Miami reaches all-time Buzz high amid Messi news
- Understanding LinkedIn users in the US
- Inter Miami reaches all-time Buzz high amid Lionel Messi news;
- Measuring conversations around Apple leading up to and after WWDC23
- US: As belts tighten, what kind of spending gives Americans the biggest bang for their buck?
- US: Tostitos, TRESemmé and PayPal feature in Biggest Brand Movers (June 2023)
- US: Saks Off 5th makes senior-level appointments - What are shoppers buying at discount stores?
- How Americans foresee the impact of AI on job roles
- Is 'Greedflation' impacting the purchase behavior of Americans?
- US State of the Summer Mini-Report 2023
- US: Wimbledon launches campaign to target younger audiences - How old are its audiences currently?
- US: Klarna launches new features for eco-conscious users - Will they find favor with customers?
- America’s most-streamed TV, May 2023: Workin’ Moms, Queen Charlotte and Sweet Tooth
- How PlatanoMelón used YouGov's audience data to breakdown barriers and achieve growth
- US: J.Crew launches a virtual store - Are its customers big on virtual reality?
- US: Mercedes-Benz to test ChatGPT in vehicles - What do customers think of artificial intelligence?
- US: Did Geico’s recent ad campaign featuring Will Arnett manage to grab Americans’ attention?
- Lufthansa finds early takers for Green Fares - What do flyers in the US feel about going green?
- US: Puma launches podcast to engage younger audiences - What motivates them to listen to podcasts?
- US: Most in-demand TV and film for May 16-31, 2023
- Where are American parents taking their kids for summer vacation?
- US: Priceline launches AI-powered chatbot - What do customers feel about chatbots and AI?
- US Advertisers of the Month for May: The Legend of Zelda, Dove and GoodRX
- The appetite for plant-based meat substitutes: Identifying new audiences for Beyond Meat
- US: Did Delta Air Lines’ pledge to go carbon neutral find favor among eco-conscious consumers?
- US: Pfizer hires new agencies - What has consumers’ impression of the brand been in recent years?
- Five things to think about when doing self-service research
- US: Prior brand experience more important than price deals among US phone buyers
- An insight into physical music buyers: Understanding the American market for CDs and vinyl
- Beyond the hype: American travelers' views on hotel greenwashing
- US: Ellevest’s CEO says women are less likely to invest than men – How do people view investing?
- US: Crocs teams up with Minecraft for AR-themed games – How many of its customers play Minecraft?
- Accelerating Tesla’s advertising: How the company can connect with potential EV customers
- US: Understanding sunscreen consumer behaviors
- US: The Home Depot lowers 2023 outlook post Q1 sales dip - How has the brand fared in recent years?
- Decoding the first-time homebuyer – One in five young Americans gearing up for home ownership
- US: Liquid I.V. to focus on reaching young adults - Are these generations big on energy drinks?
- Is app-based radio taking the place of traditional listening in the US?
- US: AriZona Iced Tea, Pinterest, Cinnamon Toast Crunch feature in Biggest Brand Movers (May 2023)
- Bud Light and Budweiser’s reputation under fire—are other AB-InBev brands weathering the storm?
- US: Most in-demand TV & film for May 1-15, 2023
- US: GoDaddy signs diversity and inclusion pledge - What do business owners think of the cause?
- How to create an ideal customer persona
- Three ways YouGov uses research data to get media exposure
- US: SKIMS’ new summer pop-up in NYC - Do its customers care?
- US: The New York Times unveils audio app for subscribers - Which podcast genres do listeners favor?
- US: Four months under a new CEO, how is The Honest Company doing so far?
- America’s most-streamed TV, April 2023: Beef, The Night Agent and The Diplomat
- US PR & Social Surveys Calendar – Summer 2023 Edition
- US: Tesla will finally try advertising - How do audiences feel about ads?
- Six ways custom research helps grow your brand
- Barstool Sportsbook’s reputation plummets amid controversy
- A positive reception for Legend of Zelda’s new release
- US: Frito-Lay, Quaker to test sustainable packaging - How do customers feel about eco-packaging?
- US Dog Ownership Report 2023
- American hockey fans against blocking Canadian residents from attending NHL games
- US Advertisers of the Month for April: Bud Light, Colgate and Ace Hardware
- Americans' opinions on 20 different music genres, from classic rock to hip-hop and rap
- US: Measuring kids’ influence on parents’ purchase decisions
- 6 charts to satisfy your curiosity about sober curious consumers
- US: Most in-demand TV & Film for April 16-30, 2023
- US: Maybelline-Pinterest's new mental health campaign - Are people keen on discussing mental health?
- US: Dr. Scholl’s new media agency to engage younger shoppers – Do they consider the brand?
- US: SHEIN wants to focus on sustainability - Will customers pay more for planet-friendly products?
- US: Marvel launches a fitness app - What do superhero movie fans think about fitness?
- US Non-Alcoholic Beer Report 2023
- US: Big Lots to accept Bed Bath & Beyond coupons - Will the offer click with the latter’s shoppers?
- US: CoinFlip’s campaign for new crypto-focused platform - What’s crypto users’ take on advertising?
- US: Gen-Z more likely to seek mental health treatment than baby boomers
- Evaluating Bud Light’s Dylan Mulvaney sponsorship
- Final Fantasy dominates gaming Buzz charts in April in US and Britain
- US: BBDO advises employees against AI use - What is ad land’s take on artificial intelligence?
- Politics, music and comedy: Which type of podcasts do Americans tune into and where?
- US: Sephora launches empties collection program – How do its customers view recycling?
- US: Gen Z behaviors and attitudes towards finance
- AI adoption in the betting industry – exploring the perception of American gamblers
- US: Gamers would rather wait longer to play titles free of bugs and glitches
- Events season – What types of events are Americans planning to attend this year?
- US: Toyota, Honda and Subaru lead all other car brands in YouGov’s Auto Rankings 2023—how did they do it?
- US: Lexus, Sony and Toshiba feature in Biggest Brand Movers April 2023
- US: Most in-demand TV & Film for April 1-15, 2023
- 5 tips for using data to perfect your PR pitch
- US: FitFlop opens first US store - What do Americans look for when shopping for clothes and shoes?
- US: Southwest Airlines’ flights delayed again - How has the airline fared in recent months?
- When it comes to choosing a streaming service, children’s content influences nearly half of parents
- Online or offline: Uncovering state-by-state cell phone shopping preferences in the US
- The 5G shift – Analyzing US consumer adoption and attitudes towards upgrading
- How to connect your research with reality-based data
- US: Lululemon to sell its Mirror business - What kind of fitness equipments do customers favor?
- The NFT phenomenon – US consumers’ understanding and investment outlook have evolved
- American employees’ view on phased retirement – opportunities and challenges revealed
- Seven ways research data improves marketing mix modeling
- US: Dick’s Sporting Goods announces new CMO - How did it fare under the outgoing chief marketer?
- US: Walmart to expand its EV charging network - Which retailers do potential EV buyers prefer?
- US: AMC+ prepping for an ad-supported tier - What do audiences feel about ad interruptions?
- US: Zara launches women’s line made from recycled fiber - Do its shoppers prefer sustainable brands?
- US: Chipotle tests all-electric restaurant design - Do customers prefer planet-conscious brands?
- America’s most-streamed TV shows, March 2023: The Night Agent, You, Shadow and Bone
- Fitness influencer fans turn to Ozempic for weight loss
- US: Popeyes assigns creative duties to a new agency - What are its diners’ views on advertising?
- US: American Eagle ventures into the resale space - Are customers keen on second-hand shopping?
- US: Etsy searches for a new creative agency - How do its customers feel about advertising?
- US: The 5 most popular travel themes of 2023
- US Biggest Brand Movers
- US: Hooters’ new creative agency to engage Gen Z - What draws younger audiences to dine out?
- Ubisoft's AI-driven dialogue tool elevates brand image
- The dos and don'ts of airplane etiquette: The behaviors Americans find unacceptable
- US: Ralph Lauren launches crypto, web3 initiatives - Are consumers ready for these technologies?
- US: Whole Foods could restart kitchens to make prepared meals - Do shoppers favor prepared foods?
- US: Best Buy’s new electronics recycling program - Are its customers big on recycling appliances?
- How Fox Sports proves Ad Effectiveness for FIFA World Cup
- US Advertisers of the Month: Which brands made it to the top in March 2023?
- US: Shell acquires an EV charging firm - Did Shell draw EV owners’ attention with the acquisition?
- John Wick 4, The Last of Us and RRR: Most in-demand TV & Film in America for March 16-31, 2023
- US: Shell acquires an EV charging firm - Did Shell draw EV owners’ attention with the acquisition?
- US: Abercrombie & Fitch unveils celebrity-designed line: Do people trust celebrity recommendations?
- US: Holland America Line will embark on longer journeys - How keen are cruise passengers this year?
- Consumer view – Dynamic pricing more acceptable if money goes to artist and cuts out re-sellers
- US: Molson Coors launches first bourbon brand - How many of its customers drink bourbon?
- US: Apple's new buy now, pay later service - How popular is this payment type among its customers?
- US: YouTube TV hikes prices - What makes people opt for streaming services and unsubscribe from them?
- When less is not more: Investigating US consumer awareness of shrinkflation
- US: ‘The Last of Us’ show boosts awareness of its game’s developer company, Naughty Dog
- What do Americans expect from a premium hotel room? Depends on whether you ask a man or a woman
- US – Inside the mindset of March Madness fans: Who they are, how they gamble and more
- US: American Eagle and, e.l.f. launch Gen Z-focused line – Which channels drive Gen Z purchases?
- TikTok and MLS partnership: Fans already well-disposed towards media brand
- DICK'S Sporting Goods brand image boosts after NCAA deal
- US: FCB’s new diversity role - What do US ad and media professionals make of DE&I in the workplace?
- Americans more likely to trust a robo-adviser than human financial advice
- AI in healthcare – American consumers reveal willingness to use but privacy concerns remain
- US: Allbirds unveils a zero carbon shoe: How much do customers care about their carbon footprint?
- All grown up: 4 key characteristics of TikTok’s over-25 audience
- US: Which ad channels are best for reaching EV considerers in 2023?
- US: iPad, U.S. Bank and Cars.com feature in Biggest Brand Movers March 2023
- Serving Pickleball – understanding demographics and key behaviours
- From Adele to Selena Gomez – most popular music artists in the US
- US: Clinique launches a virtual lab in the metaverse - Are its customers big on this virtual space?
- US: Patagonia Provisions acquires Moonshot – How many of its customers favor eco-conscious brands?
- US: Major League Baseball, Booking.com team up - How popular is the platform among audiences?
- The Last of Us, Daisy Jones and Soccer?! The most in-demand TV & Film in America for March 6-19, 2023
- America’s most-streamed TV, February 2023: You, New Amsterdam and Outer Banks
- Five advantages of panel-powered online surveys
- Ten top tips for creating a thought-leadership survey that generates media coverage
- The threat of seeing a show canceled is enough to discourage two in five Americans from starting to watch
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov
Why YouGov