- Gamified ads in US: Gen Z leads in exposure and openness
- Starbucks’ brand perception under Brian Niccol: a mixed brew
- Rising costs are changing how Americans dine out
- Check, please: US dining out report 2025
- YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
- Do female protagonists bring more women gamers to the table?
- A rewarding journey: Who’s seeking travel perks in their next credit card?
- Partisan divides in Americans’ travel intent widen across key markets
- Most Americans use AI for quick answers, but avid users trust it more
- Younger Americans grow more doubtful of health insurers’ value for money
- Why US consumer interest in Black Friday & Cyber Monday is cooling (2025 trends)
- Americans prefer gas engines despite fuel price volatility
- The most-streamed TV in the US, September 2025: Wednesday, Orphan Black, and Black Rabbit
- [Webinar] Banking on choice: The banks top of mind with Americans
- Fans React as LA28 Becomes First Olympics to Sell Venue Naming Rights
- Canadian Advertisers of the Month for September: Visa, Apple, and Bank of Montreal
- US Advertisers of the month for September: Powerball, Cracker Barrel and Home Depot
- US consumers react to Ben & Jerry’s leadership change and brand activism
- Holiday shopping 2025: What Americans buy, spend, and value at Christmas
- US Biggest Brand Movers - October 2025
- YouGov Behavioral: Top Film & TV (US & UK, September 2025)
- Few Americans trust AI-powered mental health apps, survey finds
- [Webinar] Dining out on a budget: How rising costs are changing America’s appetite
- Beauty standards: US personal care brand rankings 2025
- Most consumers have car insurance – and most are satisfied with it
- YouGov’s Panel Promise: what it is and why it matters
- Inside the park: MLB report 2025
- Who’s responsible for an AI agent’s purchase mistake? [ft. Michael Nevski]
- [Webinar] Beauty standards: America's top personal care brands revealed
- Cart of the deal: America’s appetite for Black Friday & Cyber Monday 2025
- Are Americans buying themselves birthday gifts? [ft. Gina Gorman]
- Workplace reputation check: the top brands Americans want to work for in 2025 overall and by sector
- Cruise control: Consideration holds steady amid dip in industry perception
- From price to range: what drives tire choice for gas vs. EV owners
- What drives Americans' streaming choices in 2025
- How Gen Z and other generations perceive healthcare and pharma in the U.S.
- DraftKings dominates Consideration scores despite mixed brand perceptions
- Do students want their phones during school? [ft. DoSomething Strategic]
- The most-streamed TV in the US, July 2025: Untamed, Sullivan’s Crossing, and Animal Kingdom
- Do Americans trust driverless taxis and autonomous vehicles?
- Inside supplement habits – what Americans are buying and why they hesitate
- Tech adoption and literacy in America – What marketers need to know
- YouGov Behavioral: Top Film & TV (US & UK, August 2025)
- Younger adults drive demand for non-alcoholic beverage alternatives
- McDonald’s Stance on Minimum Wage and Tipping Aligns With the American Public
- Canada Advertisers of the Month for August 2025: American Eagle, IKEA, and Old Spice
- US Advertisers of the Month for August 2025: American Eagle, NFL Network, and Head & Shoulders
- What Americans think about saving, budgeting, and debt in 2025
- [Webinar] America’s Black Friday & Cyber Monday outlook
- US Biggest Brand Movers - September 2025
- Will robots make their way into sport?
- Sports on the rise in 2025 (US)
- US international visitor outlook revisited 2025
- How many mobile gamers play in the bathroom? [ft. André Gualda]
- How wellness looks across the US and UK: Similar goals, different habits
- Americans push back on Cracker Barrel’s logo rebrand: news survey
- [US] League leaders: Which teams won fans in 2025?
- U.S. Embraces Global Game: FIFA Club World Cup Success Builds Buzz for 2026
- US charity brand rankings 2025
- How fuel loyalty programs fare among American drivers
- Which apps can’t Americans live without? [ft. Jonathan Yantz]
- US hair care trends 2025: Consumer concerns, routines, and market
- Are American diners experiencing tip fatigue? Mostly not.
- US Advertisers of the Month for July: State Farm, Liberty Mutual, and Amazon Prime
- How Gen Z eats out: Top restaurants, dining habits, and food values
- Who’s reading magazines online and who’s sticking to print in the US
- Americans use digital assistants mainly for weather, music, and timers
- Switching health insurers? It’s more common than you think
- Are satisfied credit card customers turning to Buy Now Pay Later?
- What Americans say about overtourism and how they’re changing travel habits
- Brits more comfortable using AI for trip planning than a year ago
- Comfort with AI in travel planning dips among younger Americans
- How Gen Z shops in the US: Is the most online generation really buying online?
- Screens, streams, and scrolls: State of US media consumption in 2025
- American Eagle’s Sweeney ad splits opinion
- How Gen Z shops in the UK
- Do Americans have a healthy information diet? [ft. Mike McCue]
- US Biggest Brand Movers - August 2025
- How Excel London secured new partnerships with YouGov’s audience intelligence
- Racing for attention: Santander’s push for visibility among American motorsport fans
- What’s driving and delaying e-bike use in the US?
- Do Americans want to read AI books? [Reality checks ft. Desireé Duffy]
- What should define a great athlete? Americans weigh in amid Scottie Scheffler's dominant season
- The most-streamed TV in the UK, June 2025: Big Bang Theory, Department Q, and Clarkson’s Farm
- The most-streamed TV in the US, June 2025: Ginny & Georgia, Blindspot, and Animal Kingdom
- [US] Charity champions 2025: What’s driving donations in America
- What do Americans think culture means? [Reality checks ft. Sabrina Lynch]
- Do men or women have more unread emails? [Reality checks ft. Lila Brown]
- YouGov Behavioral: The Comedy Report - Audience Demand, Motivations and Demographics
- What would Americans do for a free trip? [Reality checks ft. Hilary Fischer-Groban]
- Do Americans trust self-driving cars? [Reality checks ft. Adam Ragozzino]
- Battle of the bans: The effect of question format on partisan support for bans
- Is 'Main Character Energy' empowering or narcissistic? [Reality checks ft. Mary Redondo]
- What economy-conscious travelers want from hotels - and how Hilton measures up
- AI shopping assistants are catching on – but shoppers still need convincing
- US Biggest Brand Movers - July 2025
- How has 23andMe's turbulent year impacted public perception?
- US soft drink brand rankings 2025
- How Vion reversed stagnant category growth with YouGov
- Dining out habits of US vegans and vegetarians
- Do consumers want additive-free foods? Insights from Kraft and General Mills customers
- Who’s buying Estée Lauder, Lancôme, and L’Oréal in 2025?
- Meet the strength-focused women changing how brands connect
- Do lyrics or melody matter more? [Reality checks ft. Gregory Kohs]
- The most-streamed TV in the UK, May 2025: The Big Bang Theory, Friends, and House
- The most-streamed TV in the US, May 2025: You, The Four Seasons, and Sirens
- US Advertisers of the Month for June: Nintendo Switch, Dunkin', and Starbucks
- US report - YouGov’s Most Recommended Brands 2025
- Golf travelers: Who they are and how they move
- Would Americans rather own a bitcoin or gold bar? [Reality checks ft. Sandy Kaul]
- Performance Sport and Lifestyle Fashion Are Converging in Real Time – And Fans Are Watching
- PayPal users in the U.S.: International money transfer insights
- Are Americans proudest of their country, state, or hometown?
- How Americans are celebrating July 4th this year and what will be on the grill
- The insurance loyalty illusion – Why customers stick with brands they don’t like
- Inside the minds of Gen Z and Millennial investors in the US
- Who’s ready for smart glasses – and how can brands reach them?
- Do stats enhance the enjoyment of sports? [Reality checks]
- Breach of data and trust: What U.S. PayPal users say about data risk
- [US] Brand crushes: Who are the world's most recommended brands?
- Why American adults prefer traditional banks
- Which brands and influencers do American gym members prefer?
- YouTube TV's brand health outpaces industry averages in the US
- Can JCPenney turn heads again? A look at its “Yes, JCPenney” campaign
- What’s shaping America’s cinema audience?
- Top travel destinations for Americans in 2025
- Are rising tariffs influencing US consumers’ car buying choices?
- Fortnite’s return to the App Store sparks Buzz and boosts Consideration among US gamers
- The most-streamed TV in the UK, April 2025: Black Mirror, Friends, and The Big Bang Theory
- The most-streamed TV in the US, April 2025: Black Mirror, Young Sheldon, and You
- US Advertisers of the Month for May 2025:Tempur-Pedic, Dior, and MONOPOLY GO!
- Redefining the FIFA Club World Cup: A new generation drives soccer fandom
- US Biggest Brand Movers - June 2025
- US report - Star power: The role of individual athletes on sports fandom
- How Coca-Cola Europacific Partners grows its shopper base
- Are Americans polite to ChatGPT? [Reality checks]
- What are America's favorite bedtime stories? [Reality checks]
- What's America's most overrated condiment? [Reality checks]
- Using reports of neighborhood vote to measure election outcomes
- Reliability of retrospective vote choice questions
- Star power in sports: What drives fans to follow, buy, and believe
- Pacing the Passion for Grand Slam Track
- Choice, effort and reliability in online surveys
- Employment enjoyment: US job satisfaction report 2025
- NFL Draft makes a Buzz – how does it compare to non-sporting events?
- How Americans use and replace their vacuum cleaners
- Which US ice cream brands scream the loudest this summer?
- What types of cars do young Americans drive?
- Women’s health day 2025: 5 key insights into American women’s health beliefs and behaviors
- US Advertisers of the Month for April 2025: Lowe's, PowerBall and Mega Millions
- How US car owners handle maintenance: A look by brand and age
- Are US TikTok users turning to TikTok Shop?
- US consumer sentiment ahead of the Nintendo Switch 2 launch
- How much unsecured debt are Americans carrying?
- What do American dads want for Father’s Day in 2025?
- Why most Americans prefer glasses over contact lenses
- US Biggest Brand Movers - May 2025
- Which section of a printed newspaper do readers read most?
- Unboxing online shopping: What Americans expect from retail & delivery
- The most-streamed TV in the US, March 2025: Reacher, Running Point, and Severance
- Subaru, Taco Bell, The Sims: brand heroes for LGB audiences
- Attention check placement and formatting
- Canadian cooldown: sentiment toward U.S. travel plummets amid political tensions
- Luxury’s luster fades in 2025 as consumer appetite declines
- Group size estimation and political attitudes
- State of the plate: US casual dining report 2025
- US sustainability report & rankings 2025
- Minecraft’s brand levels up ahead of movie launch
- F1’s next frontier: Taking pole in the betting space
- Gen Z says the ’90s were peak style—and these are the brands that prove it
- Divided outlook: How Americans see the economy—and their wallets—in 2025
- US Advertisers of the Month for March, 2025: Ace Hardware, iPhone, and Tesla
- 70% of US special occasion shoppers say price drives special occasion purchases
- YouGov Behavioral: Top Film & TV Among the Female Demographic (US, 2025)
- The most-streamed TV in the US, February 2025: The Night Agent, Younger, and Severance:
- US Biggest Brand Movers - April 2025
- From tires to tools: How US consumers shop for auto parts today
- What Do American Moms Want for Mother’s Day in 2025?
- What’s driving interest in niche tourism? New data from YouGov explores traveler motivations
- How often do Americans use streaming subscriptions?
- What’s behind the rise of duped makeup products?
- How many apps do Americans download?
- What kind of Americans own stocks – and how do they handle volatility?
- Delta and JetBlue lead on in-flight food and beverage satisfaction, survey finds
- How Americans shop for cars: What drives decisions across age groups
- Phishing fears in the AI era: US bank scams report 2025
- The battle of the subs: Which chain reigns supreme?
- [Webinar] Five tech-driven ad channels reshaping consumer engagement
- Southwest Airlines faces brand turbulence after baggage fee announcement
- Are Americans ready to trust AI with their health insurance?
- America's most persuasive brands: 2025 rankings
- Retail store closures rise but in-person shopping still holds strong
- What are the impediments to the EV shift among environmentalist Americans?
- MLS gains momentum as fan interest and league perception surge
- The impact of image order and respondent instructions on subjective image ratings
- Best grocery stores in America: 2025 YouGov rankings revealed
- Which car brands do Americans want to drive and trust for longevity?
- US grocery store brand rankings 2025
- American consumer’s perspectives on life insurance
- What drives US consumers to shop on social media?
- What drives diners? How price, cuisine, and ethics shape restaurant choices
- How Americans prefer to contact businesses for customer service
- Squid Game, The Night Agent, and Younger: The Most-Streamed TV in the US, January 2025
- Top hotels considered by Americans traveling with their furry companions
- The impact of text formatting on survey attention
- Turbulence ahead? How likely are travelers to fly Delta again after the air disaster?
- US Advertisers of the Month for February 2025: Doritos, Poppi and Cheerios
- US Biggest Brand Movers - March 2025
- AriZona Iced Tea’s 99-cent price tag is a winner
- Female athletes are growing their games
- Should AI-generated search summaries replace traditional search?
- The value of a dollar: comparing America’s discount retailers
- Ad-verse reactions: US personalized advertising report 2025
- From rebrand to controversy - Bumble’s brand health struggles in 2024-2025
- Spring allergy season – How Americans are managing symptoms and choosing medications
- Two in five American employees open to virtual reality workspaces
- X partners with Visa, but will users adopt its financial ecosystem?
- Exploring the appeal of betting subscriptions that offer parlay boosts among US bettors
- America doesn’t want AI chatbots in their drive-thrus, but they may change their minds
- GenAI unbottled: America’s attitude to AI in the media
- The celebs you actually remembered from Super Bowl 2025 ads
- MLB's rule changes spark rise in Buzz and Satisfaction among fans
- US Advertisers of the Month for January 2025: Trivago, PowerBall and Mega Millions
- DEI another day?
- What’s the difference between Home Depot shoppers and Lowe’s fans?
- Who’s driving and potentially buying Honda and Nissan? A look at their US customer demographics
- The US supplement market: Who’s buying what?
- Gen Z’s breakfast habits: How the youngest generation approaches the first meal of the day
- Metaverse in 2025 – What users want and what’s holding others back
- US Biggest Brand Movers - February 2025
- Is ESG in finance a priority for American consumers in 2025?
- Two in five Americans are interested in having a household robot take care of their chores
- Research data sheds light on California’s home insurance gaps and challenges
- Netflix and WWE deal looks like a win for both corners
- American traveller: YouGov Profiles data
- Pre-owned or brand new? America's car buying preferences
- McDonald’s CMO steps down: how did the brand do during his tenure?
- What’s cool in 2025? Depends on who you ask
- Who’s in the front of the plane? First-class demographics, travel preferences, and favorite airlines
- US investment trends report 2025
- Did Americans watch sporting events at home, in person, or at the bar in 2024?
- Super Bowl LIX: America's Mixed Sentiments as Chiefs Aim for Historic Three-Peat
- Scoring big: Super Bowl ad impact report 2025
- The top domestic travel destinations for Americans in 2025
- How The Hygiene Bank raised awareness of hygiene poverty with YouGov
- How GambleAware used YouGov insights to tackle gambling harms
- How BRACK.CH built a high-impact research function with YouGov
- Tesla, Toyota, and Honda lead EV Satisfaction rankings
- Consumer perception of UnitedHealthcare amid tragedy
- How often do Americans brush? A look at oral care habits
- Exploring Telegram’s growing user base and advertising potential
- Are Americans spending too much time on social media?
- One-third of Americans report drinking less alcohol in the past year
- Travel sector overview 2024: Tech integration and diverse destinations
- Retail sector review, 2024: Consumer and industry trends
- Has Allstate scored with its college football sponsorships?
- How BLKJ Havas boosted campaign effectiveness with YouGov
- Samsung’s focus on gamers: Is it paying off?
- Squid Game, Virgin River, and The Madness: The most-streamed TV in the US, December 2024
- American fast food: who’s eating what and where’s the best service?
- Who's ready to cruise and which cruise lines they're considering
- How will Trump 2.0 affect international travel intentions to the US?
- Financial outlook 2025: how Democrats and Republicans view their economic future post-election
- Booking burnout: US travel stress report 2025
- DICK’S Sporting Goods: five years of rising consumer metrics
- America's appetite for convenience: Trend report 2025
- US Advertisers of the Month for December, 2024: Salvation Army, Temu, and St. Jude Children’s Research Hospital
- Exploring America’s Appetite for Food Delivery Apps
- Kitchen appliances in 2025: What Americans plan to buy
- US Biggest Brand Movers - January 2025
- How TEEG improved customer engagement with YouGov
- US automotive trends and insights: 2024
- 2024 US QSR and CPG industries roundup
- US health and wellness trends - A comprehensive overview for 2024
- US Advertisers of the Month for November: Home Depot, Olay, and Alka-Seltzer
- [Webinar US] Best global brands 2025: Who won and why?
- US tech and telco – trends and insights roundup for 2024
- Who do Americans want to win the 2024-25 College Football Playoff?
- How do scale ceilings affect “compensation demand” survey responses?
- Emirates' NBA Cup partnership drives all-time high Awareness and Impression
- Face value: Unmasking US skincare shoppers in 2025
- US finance – trends and insights roundup for 2024
- The Lincoln Lawyer, Love Is Blind, and Seinfeld: The most-streamed TV in the US, October 2024
- Was 2024 a good year? Americans tell us how they did in family, health, finance and the wider world
- How travel booking brands are targeting niche audiences through partnerships
- Airbnb beats competition in Ad Awareness and Current Customers but trails in other metrics
- Sustainable Choices: What Fashion Brands Do Eco-conscious Americans Prefer?
- What the Kirkland Signature breakfast tells us about Costco fans
- US Biggest Brand Movers - December 2024
- Applebee’s-IHOP tie-up: Does it hit a sweet spot?
- Does the legacy of ESPN give the betting brand an advantage?
- Which tech presents are Americans exchanging this Christmas?
- What do major recalls mean for Nissan and Honda? YouGov data reveals
- Holiday meals on a budget: Insights into Americans' spending habits
- Crypto interest grows post-election, but skepticism remains high
- Podcasts emerge as key platforms for political engagement in 2024 US presidential election
- Understanding American consumers’ interest and concerns in DNA testing
- Do celebrity endorsements drive sustainable beauty purchases?
- 81% prefer Arco for low fuel prices, while 55% choose Chevron for safety
- Understanding the use of mobile payment apps among American consumers
- An insight into the fans of the most popular NASCAR teams
- Will AI Make Its Way Into NFL Play Calling? [Op-ed]
- On trend: America’s top fashion brands of 2024
- How NFL Stadium Sponsorships Give Banks a Winning Edge Among Fans
- Which brands are winning the value war?
- US health insurance rankings 2024
- Which pizza brands do Americans consider during late-night cravings?
- US: Michelin – brand health check as a new CEO takes over
- Who’s drinking hard seltzer in the US?
- Foldable phones – High interest among young adults, durability a major concern
- Fed's interest rate cut – Will it ease the credit card debt burden?
- How Much Do US Sports Bettors Stake Each Month?
- US Christmas gifting trends report 2024
- US car owners: Preferred auto service locations and key decision factors
- Fly business, pay less with Delta Air Lines - How has the carrier done since 2019
- In a subscription-driven era, free film viewing still holds appeal among Americans
- From brand loyalty to smell – What shapes US consumer’s hair care choices?
- US Advertisers of the Month for October, 2024: American Red Cross, Amazon Prime, and Snickers
- 7-Eleven store closures trigger decline in consumer sentiment
- The most-streamed TV in the US, September 2024: Monsters, The Perfect Couple, and The Lord of the Rings: The Rings of Power
- Which travel booking sites won the COVID recovery?
- US Biggest Brand Movers - November 2024
- How American Gen Z & Millennials approach fashion differently
- Cannabis trends: Understanding female consumers' motivations and preferences
- WNBA 2024 brings a host of new fans to the event
- [Event] Election 2024: YouGov's final projection
- MLB World Series 2024 is making a bigger Buzz and generating more conversations
- Beer in mind: Drinking moment brand winners 2024
- Progressive scores touchdown with NFL-oriented campaigns
- [Virtual Event] Election 2024: YouGov's final projection
- Flying high: US airline rankings 2024
- Timberland’s cultural clout among hip-hop fans
- How age and fan preferences shape sports media consumption
- Americans are concerned about data privacy, and some feel helpless
- How different generations engage with ads
- Have American travel habits shifted in 2024?
- US shoppers’ opinions: From fast fashion and sustainability to fair trade and pre-loved clothes
- 58% Americans are interested in Hollywood studio tours, but ticket price is key
- Two in five Americans hold a more negative view of gen AI tools than they did a year ago
- Travel planning 101 - Which resources do Americans rely on when planning their travel itineraries?
- Does exposure to political content drive survey satisficing?
- Halloween in the USA: Unravelling American shopping preferences, spending patterns
- How Consensys scored global media coverage with YouGov insights
- Inside Gen Z’s makeup trends – Less is more
- As Shein faces challenges, which US brands stand to gain?
- YouGov Behavioral - Race to the White House 2024 - US Popularity and Audience Analysis
- Top automated driving features US consumers want in their next car
- US: Top horror movies for Halloween 2024
- DraftKings, Jack Daniel’s and Pfizer: US Advertisers of the Month for September 2024
- Exploring the appeal of co-branded credit cards among Americans
- How YouGov delivered insights on the plant-based market
- Key insights on American attitudes towards beauty products
- The Umbrella Academy, Prison Break, and A Good Girl’s Guide to Murder: The most-streamed TV in the US, August 2024
- Which Division Series MLB teams are making the biggest Buzz, and who are their fans?
- Comparing slider scales to textboxes for survey responses
- What do iPhone users want from Apple Intelligence?
- US Biggest Brand Movers - October 2024
- League goals: MLS report 2024
- Is casual dining now better value for money than fast food?
- US Black Friday & Cyber Monday report 2024
- AI on smartphones – what features do consumers value most?
- US consumer bank rankings 2024
- [Webinar] Bring AI into your insights: Balancing innovation & integrity
- Can Starbucks win over energy-drink skeptics?
- Who are the most accident-prone drivers in America?
- Should “meaty” language be used for plant-based products in America?
- Next-level growth: 3 types of games attracting US gamers
- Apple, Peacock and State Farm: US Advertisers of the Month for August 2024
- Exploring alternatives to Likert scale survey questions
- How Starlight Children’s Foundation created its best-performing campaign
- Women are more likely to be primary decision makers for grocery shopping, men for finance
- US adults most likely to favor Bank of America or Chase when opening new bank accounts
- 67% of Americans choose hybrid cars for low running costs
- How Havas Village built a connected insights and audience platform with YouGov
- Online vs. offline: How do US consumers purchase medicines
- US Biggest Brand Movers - September 2024
- YouGov Behavioral - Chappell Roan - US Sentiment and Popularity Report
- Are Americans more likely to book travel early on or last-minute? US travel booking trends explained
- The impact of question format on knowledge about politics and government
- How does question order impact survey responses?
- The impact of grid format questions on survey responses
- [Webinar] Bring AI into your insights: Balancing innovation & integrity
- Methodology matters: How researchers can get involved
- Entry fees for cities could deter Americans, especially those who don’t travel
- US bipartisan brands report 2024
- Unpacking the Kidult phenomenon: Insights from a YouGov Behavioral report
- How Visa understood consumer sentiment with YouGov
- Amazon Prime Day 2024 boosts growth despite increased competition
- How CPG brand optimized marketing campaigns with YouGov
- Are Americans ready to repurpose? Insights into consumers’ retail take-back participation
- US Open interest has risen sharply since 2021, but who are the fans?
- YouGov Behavioral - It Ends With Us, Blake Lively, Justin Baldoni - US Sentiment and Popularity Report
- US automotive rankings report 2024
- How health & wellness brand tracked awareness and consumer perceptions with YouGov
- Young Sheldon, Dexter, and The Boys: The most-streamed TV in America, July 2024
- Back-to-school in America: who’s shopping and what are they buying?
- Snacking trends in the US: 61% of Americans ready for sweet and smoky snacks
- Data spotlight: What are the most common allergies troubling Americans?
- US Disney travelers report 2024
- How leading American fashion retailer understood target personas in-depth with YouGov
- Polo Ralph Lauren makes Ad Awareness gains during Paris Olympics 2024
- Already strong Adidas makes further gains during the 2024 Paris Olympics in Britain
- Amazon, Amazon Prime, V8: US Advertisers of the Month for July 2024
- Can sustainability focused American gyms make big gains?
- Social media influencers dominate in lifestyle advice, but can they steer car consumers?
- How new American activewear player measured brand awareness with YouGov
- US Biggest Brand Movers - August 2024
- The popularity of 2D, 3D, 4D and IMAX screenings among Americans
- How Mando-Connect became a thought-leader in loyalty marketing with YouGov
- Clocking out: US retirement report 2024
- Survey reveals what attracts Americans to casinos
- Majority of Americans have never participated in a mobile network’s recycling scheme
- 45% of Americans still have their old phones
- When and what beers do Americans like to drink?
- US alcohol rankings 2024
- Bad Buzz for Delta after CrowdStrike fiasco
- Benadryl rules allergy season despite low Ad Awareness
- Americans tire of superhero films and reboots, want more comedies, thrillers and historical dramas
- Samsung's brand health soars above industry averages in the US
- How different age groups buy and manage homeowners insurance in the US
- What’s blocking EV decisions? Insights into changing purchase barriers for carmakers
- Data Spotlight: Friends in the USA - Exploring what Americans think about friendship
- How New Balance and WNBA partnership resonates with fans
- What matters the most to Americans holding checking and digital-only bank accounts
- 27% of Americans use financial advisors, with 60% prioritizing trust as the top factor
- Comic-Con 2024 – Who's interested and why
- How Bank Jago secured its position as a leading digital banking service with YouGov insights
- Is Chipotle feeling the heat amid portion size concerns? Buzz and Value scores are certainly dipping
- 32% of US adults engage in daily self-care practices
- Ahead of the Games: US Summer Olympics Report 2024
- 2024 half-year update: Airbnb, Hilton, and VRBO earn highest rates of ad penetration in the US
- Bridgerton, Your Honor, and The Boys: The most-streamed TV in America, June 2024
- Sports streaming is on the rise, but challenges remain – what are they?
- How Loacker optimized market performance and improved global strategies with YouGov insights
- How will Spotify subscribers react to another price hike?
- Three in five US consumers plan to shop during Amazon’s 10th annual Prime Day sale
- Honey Nut Cheerios, Listerine and Frito-Lay: US Advertisers of the Month for June 2024
- Would Americans be interested in hybrid gym plans and gamified fitness programs?
- From greenhouse to market: Harvest House drives growth with a data-driven approach
- 5 characteristics of American boomers every marketer should know
- The rise and fall of the First Republic Bank – A year in review
- How Cheerz achieved a 12pt increase in brand awareness with YouGov
- US public attitudes towards Artificial Intelligence (AI)
- US Biggest Brand Movers - July 2024
- Whose brand allyship do LGBTQ+ Americans find authentic?
- YouGov Behavioral: Kidults - US Viewership and Brand Popularity Report
- A year after Twitter was rebranded to X, how has the brand progressed in the US?
- Stars, stripes and sips: A dive into America’s Fourth of July toast
- The most searched car brands in the US for 2023 and Q1 2024
- Americans recognize unhealthy foods; what drives them to keep eating?
- Do gamers enjoy games less than they used to?
- YouGov Behavioral: Parkinson's Disease - US Social Listening Report
- Concertgoers show strong support for eco-friendly tours in the US
- 6 interesting facts about Eminem’s American fanbase
- Olympic Games Paris 2024: Top sports in North and South America
- YouGov Behavioral: Top 30 Auto Brands in the US in 2023 + Q1 2024
- How Edelman used YouGov data to back their Cannes Lion award winning campaign
- Are you able to name what’s factored in a car’s safety rating? Many US drivers can
- Can mobile services integration boost neobank adoption in the US?
- Creating a new framework for crisis management with YouGov
- How long do Americans talk on calls in a day?
- Beyond the feed: US social media report 2024
- [Webinar] Surveying the 2024 electorate: A webinar on public opinion polling methods and innovations
- Eat, exercise, cry: How do Americans beat the blues and let off steam?
- US: Why do consumers turn their backs on gym memberships?
- International Yoga Day: What do Americans think when they hear 'yoga'?
- US Conquering QSR report 2024
- Starbucks Energy+Coffee, Google Pixel, and Jimmy Dean: US Advertisers of the Month for May 2024
- YouGov Behavioral: Fallout US Popularity and Global Viewership
- Bridgerton, Young Sheldon, and Evil: The most-streamed TV in America, May 2024
- YouGov Behavioral: K-Drama and K-Pop Fandoms in the US
- US Biggest Brand Movers - June 2024
- 9 key insights on millennials' characteristics
- YouTube's Playables – A strategic move to engage casual gamers
- How do Americans choose their mortgage plans and which companies do they consider most?
- [Webinar] Travel in 2024 - Navigating travel preferences, experiences and AI
- Nestlé’s “Ozempic meals” gambit
- CVS closures: Exploring consumer alternatives and retail pharmacy preferences
- [Webinar] Surveying the 2024 electorate: A webinar on public opinion polling methods and innovations
- More than two-thirds of US travelers embrace smart tech for a more comfortable and sustainable stay
- Men’s health week: 6 key insights on American men's health habits and attitudes
- Which brands are winning over LGBTQ+ Americans?
- Black views on Juneteenth and brand participation
- US LGBTQ+ brand rankings 2024
- Snooze news: How many people in the US feel well rested after a night’s sleep?
- Which medical professionals do Americans trust to give general wellness advice?
- The most distinctively rural and urban brands in America
- What do American dads want for Father’s Day? (a third say 'nothing')
- Half of vacationers have already booked summer travel, but there's room for last-minute trips
- Gaming accessories - What American gamers plan to buy
- The state of US EV adoption in 2024
- From Iowa to the WNBA – Caitlin Clark's rise to fame and popularity
- 2024 US generational finance trends – How Gen Z and millennials are redefining wealth building
- A look at how Liquid Death is cannibalizing the beverage industry
- Wells Fargo's fake account scandal – Brand impact 8 years later
- 2024 US sports betting trends – How live streaming is shaping user engagement
- PlayStation's brand success story – The Jim Ryan years
- 10 key takeaways on American attitudes towards sustainability in 2024
- When should kids have smartphones? New survey reveals parental opinions
- The behavioral data opportunity
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Why YouGovYouGov offers the most accurate data, engaged panel members, pioneering technologies, and trusted experts. You’ll get honest, hard-hitting, real-world data to shape your strategy. Empower yourself with real opinions from real people, tracked over time.
Why YouGov
Why YouGov