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- Gamified ads in US: Gen Z leads in exposure and openness
- Starbucks’ brand perception under Brian Niccol: a mixed brew
- Rising costs are changing how Americans dine out
- Check, please: US dining out report 2025
- YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
- Do female protagonists bring more women gamers to the table?
- A rewarding journey: Who’s seeking travel perks in their next credit card?
- Partisan divides in Americans’ travel intent widen across key markets
- Most Americans use AI for quick answers, but avid users trust it more
- Younger Americans grow more doubtful of health insurers’ value for money
- Why US consumer interest in Black Friday & Cyber Monday is cooling (2025 trends)
- Americans prefer gas engines despite fuel price volatility
- The most-streamed TV in the US, September 2025: Wednesday, Orphan Black, and Black Rabbit
- [Webinar] Banking on choice: The banks top of mind with Americans
- Fans React as LA28 Becomes First Olympics to Sell Venue Naming Rights
- Canadian Advertisers of the Month for September: Visa, Apple, and Bank of Montreal
- US Advertisers of the month for September: Powerball, Cracker Barrel and Home Depot
- US consumers react to Ben & Jerry’s leadership change and brand activism
- Holiday shopping 2025: What Americans buy, spend, and value at Christmas
- US Biggest Brand Movers - October 2025
- YouGov Behavioral: Top Film & TV (US & UK, September 2025)
- Few Americans trust AI-powered mental health apps, survey finds
- [Webinar] Dining out on a budget: How rising costs are changing America’s appetite
- Beauty standards: US personal care brand rankings 2025
- Most consumers have car insurance – and most are satisfied with it
- YouGov’s Panel Promise: what it is and why it matters
- Inside the park: MLB report 2025
- Who’s responsible for an AI agent’s purchase mistake? [ft. Michael Nevski]
- [Webinar] Beauty standards: America's top personal care brands revealed
- Cart of the deal: America’s appetite for Black Friday & Cyber Monday 2025
- Are Americans buying themselves birthday gifts? [ft. Gina Gorman]
- Workplace reputation check: the top brands Americans want to work for in 2025 overall and by sector
- Cruise control: Consideration holds steady amid dip in industry perception
- From price to range: what drives tire choice for gas vs. EV owners
- What drives Americans' streaming choices in 2025
- How Gen Z and other generations perceive healthcare and pharma in the U.S.
- DraftKings dominates Consideration scores despite mixed brand perceptions
- Do students want their phones during school? [ft. DoSomething Strategic]
- The most-streamed TV in the US, July 2025: Untamed, Sullivan’s Crossing, and Animal Kingdom
- Do Americans trust driverless taxis and autonomous vehicles?
- Inside supplement habits – what Americans are buying and why they hesitate
- Tech adoption and literacy in America – What marketers need to know
- YouGov Behavioral: Top Film & TV (US & UK, August 2025)
- Younger adults drive demand for non-alcoholic beverage alternatives
- McDonald’s Stance on Minimum Wage and Tipping Aligns With the American Public
- Canada Advertisers of the Month for August 2025: American Eagle, IKEA, and Old Spice
- US Advertisers of the Month for August 2025: American Eagle, NFL Network, and Head & Shoulders
- What Americans think about saving, budgeting, and debt in 2025
- [Webinar] America’s Black Friday & Cyber Monday outlook
- US Biggest Brand Movers - September 2025
- Will robots make their way into sport?
- Sports on the rise in 2025 (US)
- US international visitor outlook revisited 2025
- How many mobile gamers play in the bathroom? [ft. André Gualda]
- How wellness looks across the US and UK: Similar goals, different habits
- Americans push back on Cracker Barrel’s logo rebrand: news survey
- [US] League leaders: Which teams won fans in 2025?
- U.S. Embraces Global Game: FIFA Club World Cup Success Builds Buzz for 2026
- US charity brand rankings 2025
- How fuel loyalty programs fare among American drivers
- Which apps can’t Americans live without? [ft. Jonathan Yantz]
- US hair care trends 2025: Consumer concerns, routines, and market
- Are American diners experiencing tip fatigue? Mostly not.
- US Advertisers of the Month for July: State Farm, Liberty Mutual, and Amazon Prime
- How Gen Z eats out: Top restaurants, dining habits, and food values
- Who’s reading magazines online and who’s sticking to print in the US
- Americans use digital assistants mainly for weather, music, and timers
- Switching health insurers? It’s more common than you think
- Are satisfied credit card customers turning to Buy Now Pay Later?
- What Americans say about overtourism and how they’re changing travel habits
- Brits more comfortable using AI for trip planning than a year ago
- Comfort with AI in travel planning dips among younger Americans
- How Gen Z shops in the US: Is the most online generation really buying online?
- Screens, streams, and scrolls: State of US media consumption in 2025
- American Eagle’s Sweeney ad splits opinion
- How Gen Z shops in the UK
- Do Americans have a healthy information diet? [ft. Mike McCue]
- US Biggest Brand Movers - August 2025
- How Excel London secured new partnerships with YouGov’s audience intelligence
- Racing for attention: Santander’s push for visibility among American motorsport fans
- What’s driving and delaying e-bike use in the US?
- Do Americans want to read AI books? [Reality checks ft. Desireé Duffy]
- What should define a great athlete? Americans weigh in amid Scottie Scheffler's dominant season
- The most-streamed TV in the UK, June 2025: Big Bang Theory, Department Q, and Clarkson’s Farm
- The most-streamed TV in the US, June 2025: Ginny & Georgia, Blindspot, and Animal Kingdom
- [US] Charity champions 2025: What’s driving donations in America
- What do Americans think culture means? [Reality checks ft. Sabrina Lynch]
- Do men or women have more unread emails? [Reality checks ft. Lila Brown]
- YouGov Behavioral: The Comedy Report - Audience Demand, Motivations and Demographics
- What would Americans do for a free trip? [Reality checks ft. Hilary Fischer-Groban]
- Do Americans trust self-driving cars? [Reality checks ft. Adam Ragozzino]
- Battle of the bans: The effect of question format on partisan support for bans
- Is 'Main Character Energy' empowering or narcissistic? [Reality checks ft. Mary Redondo]
- What economy-conscious travelers want from hotels - and how Hilton measures up
- AI shopping assistants are catching on – but shoppers still need convincing
- US Biggest Brand Movers - July 2025
- How has 23andMe's turbulent year impacted public perception?
- US soft drink brand rankings 2025
- How Vion reversed stagnant category growth with YouGov
- Dining out habits of US vegans and vegetarians
- Do consumers want additive-free foods? Insights from Kraft and General Mills customers
- Who’s buying Estée Lauder, Lancôme, and L’Oréal in 2025?
- Meet the strength-focused women changing how brands connect
- Do lyrics or melody matter more? [Reality checks ft. Gregory Kohs]
- The most-streamed TV in the UK, May 2025: The Big Bang Theory, Friends, and House
- The most-streamed TV in the US, May 2025: You, The Four Seasons, and Sirens
- US Advertisers of the Month for June: Nintendo Switch, Dunkin', and Starbucks
- US report - YouGov’s Most Recommended Brands 2025
- Golf travelers: Who they are and how they move
- Would Americans rather own a bitcoin or gold bar? [Reality checks ft. Sandy Kaul]
- Performance Sport and Lifestyle Fashion Are Converging in Real Time – And Fans Are Watching
- PayPal users in the U.S.: International money transfer insights
- Are Americans proudest of their country, state, or hometown?
- How Americans are celebrating July 4th this year and what will be on the grill
- The insurance loyalty illusion – Why customers stick with brands they don’t like
- Inside the minds of Gen Z and Millennial investors in the US
- Who’s ready for smart glasses – and how can brands reach them?
- Do stats enhance the enjoyment of sports? [Reality checks]
- Breach of data and trust: What U.S. PayPal users say about data risk
- [US] Brand crushes: Who are the world's most recommended brands?
- Why American adults prefer traditional banks
- Which brands and influencers do American gym members prefer?
- YouTube TV's brand health outpaces industry averages in the US
- Can JCPenney turn heads again? A look at its “Yes, JCPenney” campaign
- What’s shaping America’s cinema audience?
- Top travel destinations for Americans in 2025
- Are rising tariffs influencing US consumers’ car buying choices?
- Fortnite’s return to the App Store sparks Buzz and boosts Consideration among US gamers
- The most-streamed TV in the UK, April 2025: Black Mirror, Friends, and The Big Bang Theory
- The most-streamed TV in the US, April 2025: Black Mirror, Young Sheldon, and You
- US Advertisers of the Month for May 2025:Tempur-Pedic, Dior, and MONOPOLY GO!
- Redefining the FIFA Club World Cup: A new generation drives soccer fandom
- US Biggest Brand Movers - June 2025
- US report - Star power: The role of individual athletes on sports fandom
- How Coca-Cola Europacific Partners grows its shopper base
- Are Americans polite to ChatGPT? [Reality checks]
- What are America's favorite bedtime stories? [Reality checks]
- What's America's most overrated condiment? [Reality checks]
- Using reports of neighborhood vote to measure election outcomes
- Reliability of retrospective vote choice questions
- Star power in sports: What drives fans to follow, buy, and believe
- Pacing the Passion for Grand Slam Track
- Choice, effort and reliability in online surveys
- Employment enjoyment: US job satisfaction report 2025
- NFL Draft makes a Buzz – how does it compare to non-sporting events?
- How Americans use and replace their vacuum cleaners
- Which US ice cream brands scream the loudest this summer?
- What types of cars do young Americans drive?
- Women’s health day 2025: 5 key insights into American women’s health beliefs and behaviors
- US Advertisers of the Month for April 2025: Lowe's, PowerBall and Mega Millions
- How US car owners handle maintenance: A look by brand and age
- Are US TikTok users turning to TikTok Shop?
- US consumer sentiment ahead of the Nintendo Switch 2 launch
- How much unsecured debt are Americans carrying?
- What do American dads want for Father’s Day in 2025?
- Why most Americans prefer glasses over contact lenses
- US Biggest Brand Movers - May 2025
- Which section of a printed newspaper do readers read most?
- Unboxing online shopping: What Americans expect from retail & delivery
- The most-streamed TV in the US, March 2025: Reacher, Running Point, and Severance
- Subaru, Taco Bell, The Sims: brand heroes for LGB audiences
- Attention check placement and formatting
- Canadian cooldown: sentiment toward U.S. travel plummets amid political tensions
- Luxury’s luster fades in 2025 as consumer appetite declines
- Group size estimation and political attitudes
- State of the plate: US casual dining report 2025
- US sustainability report & rankings 2025
- Minecraft’s brand levels up ahead of movie launch
- F1’s next frontier: Taking pole in the betting space
- Gen Z says the ’90s were peak style—and these are the brands that prove it
- Divided outlook: How Americans see the economy—and their wallets—in 2025
- US Advertisers of the Month for March, 2025: Ace Hardware, iPhone, and Tesla
- 70% of US special occasion shoppers say price drives special occasion purchases
- YouGov Behavioral: Top Film & TV Among the Female Demographic (US, 2025)
- The most-streamed TV in the US, February 2025: The Night Agent, Younger, and Severance:
- US Biggest Brand Movers - April 2025
- From tires to tools: How US consumers shop for auto parts today
- What Do American Moms Want for Mother’s Day in 2025?
- What’s driving interest in niche tourism? New data from YouGov explores traveler motivations
- How often do Americans use streaming subscriptions?
- What’s behind the rise of duped makeup products?
- How many apps do Americans download?
- What kind of Americans own stocks – and how do they handle volatility?
- Delta and JetBlue lead on in-flight food and beverage satisfaction, survey finds
- How Americans shop for cars: What drives decisions across age groups
- Phishing fears in the AI era: US bank scams report 2025
- The battle of the subs: Which chain reigns supreme?
- [Webinar] Five tech-driven ad channels reshaping consumer engagement
- Southwest Airlines faces brand turbulence after baggage fee announcement
- Are Americans ready to trust AI with their health insurance?
- America's most persuasive brands: 2025 rankings
- Retail store closures rise but in-person shopping still holds strong
- What are the impediments to the EV shift among environmentalist Americans?
- MLS gains momentum as fan interest and league perception surge
- The impact of image order and respondent instructions on subjective image ratings
- Best grocery stores in America: 2025 YouGov rankings revealed
- Which car brands do Americans want to drive and trust for longevity?
- US grocery store brand rankings 2025
- American consumer’s perspectives on life insurance
- What drives US consumers to shop on social media?
- What drives diners? How price, cuisine, and ethics shape restaurant choices
- How Americans prefer to contact businesses for customer service
- Squid Game, The Night Agent, and Younger: The Most-Streamed TV in the US, January 2025
- Top hotels considered by Americans traveling with their furry companions
- The impact of text formatting on survey attention
- Turbulence ahead? How likely are travelers to fly Delta again after the air disaster?
- US Advertisers of the Month for February 2025: Doritos, Poppi and Cheerios
- US Biggest Brand Movers - March 2025
- AriZona Iced Tea’s 99-cent price tag is a winner
- Female athletes are growing their games
- Should AI-generated search summaries replace traditional search?
- The value of a dollar: comparing America’s discount retailers
- Ad-verse reactions: US personalized advertising report 2025
- From rebrand to controversy - Bumble’s brand health struggles in 2024-2025
- Spring allergy season – How Americans are managing symptoms and choosing medications
- Two in five American employees open to virtual reality workspaces
- X partners with Visa, but will users adopt its financial ecosystem?
- Exploring the appeal of betting subscriptions that offer parlay boosts among US bettors
- America doesn’t want AI chatbots in their drive-thrus, but they may change their minds
- GenAI unbottled: America’s attitude to AI in the media
- The celebs you actually remembered from Super Bowl 2025 ads
- MLB's rule changes spark rise in Buzz and Satisfaction among fans
- US Advertisers of the Month for January 2025: Trivago, PowerBall and Mega Millions
- DEI another day?
- What’s the difference between Home Depot shoppers and Lowe’s fans?
- Who’s driving and potentially buying Honda and Nissan? A look at their US customer demographics
- The US supplement market: Who’s buying what?
- Gen Z’s breakfast habits: How the youngest generation approaches the first meal of the day
- Metaverse in 2025 – What users want and what’s holding others back
- US Biggest Brand Movers - February 2025
- Is ESG in finance a priority for American consumers in 2025?
- Two in five Americans are interested in having a household robot take care of their chores
- Research data sheds light on California’s home insurance gaps and challenges
- Netflix and WWE deal looks like a win for both corners
- American traveller: YouGov Profiles data
- Pre-owned or brand new? America's car buying preferences
- McDonald’s CMO steps down: how did the brand do during his tenure?
- What’s cool in 2025? Depends on who you ask
- Who’s in the front of the plane? First-class demographics, travel preferences, and favorite airlines
- US investment trends report 2025
- Did Americans watch sporting events at home, in person, or at the bar in 2024?
- Super Bowl LIX: America's Mixed Sentiments as Chiefs Aim for Historic Three-Peat
- Scoring big: Super Bowl ad impact report 2025
- The top domestic travel destinations for Americans in 2025
- How The Hygiene Bank raised awareness of hygiene poverty with YouGov
- How GambleAware used YouGov insights to tackle gambling harms
- How BRACK.CH built a high-impact research function with YouGov
- Tesla, Toyota, and Honda lead EV Satisfaction rankings
- Consumer perception of UnitedHealthcare amid tragedy
- How often do Americans brush? A look at oral care habits
- Exploring Telegram’s growing user base and advertising potential
- Are Americans spending too much time on social media?
- One-third of Americans report drinking less alcohol in the past year
- Travel sector overview 2024: Tech integration and diverse destinations
- Retail sector review, 2024: Consumer and industry trends
- Has Allstate scored with its college football sponsorships?
- How BLKJ Havas boosted campaign effectiveness with YouGov
- Samsung’s focus on gamers: Is it paying off?
- Squid Game, Virgin River, and The Madness: The most-streamed TV in the US, December 2024
- American fast food: who’s eating what and where’s the best service?
- Who's ready to cruise and which cruise lines they're considering
- How will Trump 2.0 affect international travel intentions to the US?
- Financial outlook 2025: how Democrats and Republicans view their economic future post-election
- Booking burnout: US travel stress report 2025
- DICK’S Sporting Goods: five years of rising consumer metrics
- America's appetite for convenience: Trend report 2025
- US Advertisers of the Month for December, 2024: Salvation Army, Temu, and St. Jude Children’s Research Hospital
- Exploring America’s Appetite for Food Delivery Apps
- Kitchen appliances in 2025: What Americans plan to buy
- US Biggest Brand Movers - January 2025
- How TEEG improved customer engagement with YouGov
- US automotive trends and insights: 2024
- 2024 US QSR and CPG industries roundup
- US health and wellness trends - A comprehensive overview for 2024
- US Advertisers of the Month for November: Home Depot, Olay, and Alka-Seltzer
- [Webinar US] Best global brands 2025: Who won and why?
- US tech and telco – trends and insights roundup for 2024
- Who do Americans want to win the 2024-25 College Football Playoff?
- How do scale ceilings affect “compensation demand” survey responses?
- Emirates' NBA Cup partnership drives all-time high Awareness and Impression
- Face value: Unmasking US skincare shoppers in 2025
- US finance – trends and insights roundup for 2024
- The Lincoln Lawyer, Love Is Blind, and Seinfeld: The most-streamed TV in the US, October 2024
- Was 2024 a good year? Americans tell us how they did in family, health, finance and the wider world
- How travel booking brands are targeting niche audiences through partnerships
- Airbnb beats competition in Ad Awareness and Current Customers but trails in other metrics
- Sustainable Choices: What Fashion Brands Do Eco-conscious Americans Prefer?
- What the Kirkland Signature breakfast tells us about Costco fans
- US Biggest Brand Movers - December 2024
- Applebee’s-IHOP tie-up: Does it hit a sweet spot?
- Does the legacy of ESPN give the betting brand an advantage?
- Which tech presents are Americans exchanging this Christmas?
- What do major recalls mean for Nissan and Honda? YouGov data reveals
- Holiday meals on a budget: Insights into Americans' spending habits
- Crypto interest grows post-election, but skepticism remains high
- Podcasts emerge as key platforms for political engagement in 2024 US presidential election
- Understanding American consumers’ interest and concerns in DNA testing
- Do celebrity endorsements drive sustainable beauty purchases?
- 81% prefer Arco for low fuel prices, while 55% choose Chevron for safety
- Understanding the use of mobile payment apps among American consumers
- An insight into the fans of the most popular NASCAR teams
- Will AI Make Its Way Into NFL Play Calling? [Op-ed]
- On trend: America’s top fashion brands of 2024
- How NFL Stadium Sponsorships Give Banks a Winning Edge Among Fans
- Which brands are winning the value war?
- US health insurance rankings 2024
- Which pizza brands do Americans consider during late-night cravings?
- US: Michelin – brand health check as a new CEO takes over
- Who’s drinking hard seltzer in the US?
- Foldable phones – High interest among young adults, durability a major concern
- Fed's interest rate cut – Will it ease the credit card debt burden?
- How Much Do US Sports Bettors Stake Each Month?
- US Christmas gifting trends report 2024
- US car owners: Preferred auto service locations and key decision factors
- Fly business, pay less with Delta Air Lines - How has the carrier done since 2019
- In a subscription-driven era, free film viewing still holds appeal among Americans
- From brand loyalty to smell – What shapes US consumer’s hair care choices?
- US Advertisers of the Month for October, 2024: American Red Cross, Amazon Prime, and Snickers
- 7-Eleven store closures trigger decline in consumer sentiment
- The most-streamed TV in the US, September 2024: Monsters, The Perfect Couple, and The Lord of the Rings: The Rings of Power
- Which travel booking sites won the COVID recovery?
- US Biggest Brand Movers - November 2024
- How American Gen Z & Millennials approach fashion differently
- Cannabis trends: Understanding female consumers' motivations and preferences
- WNBA 2024 brings a host of new fans to the event
- [Event] Election 2024: YouGov's final projection
- MLB World Series 2024 is making a bigger Buzz and generating more conversations
- Beer in mind: Drinking moment brand winners 2024
- Progressive scores touchdown with NFL-oriented campaigns
- [Virtual Event] Election 2024: YouGov's final projection
- Flying high: US airline rankings 2024
- Timberland’s cultural clout among hip-hop fans
- How age and fan preferences shape sports media consumption
- Americans are concerned about data privacy, and some feel helpless
- How different generations engage with ads
- Have American travel habits shifted in 2024?
- US shoppers’ opinions: From fast fashion and sustainability to fair trade and pre-loved clothes
- 58% Americans are interested in Hollywood studio tours, but ticket price is key
- Two in five Americans hold a more negative view of gen AI tools than they did a year ago
- Travel planning 101 - Which resources do Americans rely on when planning their travel itineraries?
- Does exposure to political content drive survey satisficing?
- Halloween in the USA: Unravelling American shopping preferences, spending patterns
- How Consensys scored global media coverage with YouGov insights
- Inside Gen Z’s makeup trends – Less is more
- As Shein faces challenges, which US brands stand to gain?
- YouGov Behavioral - Race to the White House 2024 - US Popularity and Audience Analysis
- Top automated driving features US consumers want in their next car
- US: Top horror movies for Halloween 2024
- DraftKings, Jack Daniel’s and Pfizer: US Advertisers of the Month for September 2024
- Exploring the appeal of co-branded credit cards among Americans
- How YouGov delivered insights on the plant-based market
- Key insights on American attitudes towards beauty products
- The Umbrella Academy, Prison Break, and A Good Girl’s Guide to Murder: The most-streamed TV in the US, August 2024
- Which Division Series MLB teams are making the biggest Buzz, and who are their fans?
- Comparing slider scales to textboxes for survey responses
- What do iPhone users want from Apple Intelligence?
- US Biggest Brand Movers - October 2024
- League goals: MLS report 2024
- Is casual dining now better value for money than fast food?
- US Black Friday & Cyber Monday report 2024
- AI on smartphones – what features do consumers value most?
- US consumer bank rankings 2024
- [Webinar] Bring AI into your insights: Balancing innovation & integrity
- Can Starbucks win over energy-drink skeptics?
- Who are the most accident-prone drivers in America?
- Should “meaty” language be used for plant-based products in America?
- Next-level growth: 3 types of games attracting US gamers
- Apple, Peacock and State Farm: US Advertisers of the Month for August 2024
- Exploring alternatives to Likert scale survey questions
- How Starlight Children’s Foundation created its best-performing campaign
- Women are more likely to be primary decision makers for grocery shopping, men for finance
- US adults most likely to favor Bank of America or Chase when opening new bank accounts
- 67% of Americans choose hybrid cars for low running costs
- How Havas Village built a connected insights and audience platform with YouGov
- Online vs. offline: How do US consumers purchase medicines
- US Biggest Brand Movers - September 2024
- YouGov Behavioral - Chappell Roan - US Sentiment and Popularity Report
- Are Americans more likely to book travel early on or last-minute? US travel booking trends explained
- The impact of question format on knowledge about politics and government
- How does question order impact survey responses?
- The impact of grid format questions on survey responses
- [Webinar] Bring AI into your insights: Balancing innovation & integrity
- Methodology matters: How researchers can get involved
- Entry fees for cities could deter Americans, especially those who don’t travel
- US bipartisan brands report 2024
- Unpacking the Kidult phenomenon: Insights from a YouGov Behavioral report
- How Visa understood consumer sentiment with YouGov
- Amazon Prime Day 2024 boosts growth despite increased competition
- How CPG brand optimized marketing campaigns with YouGov
- Are Americans ready to repurpose? Insights into consumers’ retail take-back participation
- US Open interest has risen sharply since 2021, but who are the fans?
- YouGov Behavioral - It Ends With Us, Blake Lively, Justin Baldoni - US Sentiment and Popularity Report
- US automotive rankings report 2024
- How health & wellness brand tracked awareness and consumer perceptions with YouGov
- Young Sheldon, Dexter, and The Boys: The most-streamed TV in America, July 2024
- Back-to-school in America: who’s shopping and what are they buying?
- Snacking trends in the US: 61% of Americans ready for sweet and smoky snacks
- Data spotlight: What are the most common allergies troubling Americans?
- US Disney travelers report 2024
- How leading American fashion retailer understood target personas in-depth with YouGov
- Polo Ralph Lauren makes Ad Awareness gains during Paris Olympics 2024
- Already strong Adidas makes further gains during the 2024 Paris Olympics in Britain
- Amazon, Amazon Prime, V8: US Advertisers of the Month for July 2024
- Can sustainability focused American gyms make big gains?
- Social media influencers dominate in lifestyle advice, but can they steer car consumers?
- How new American activewear player measured brand awareness with YouGov
- US Biggest Brand Movers - August 2024
- The popularity of 2D, 3D, 4D and IMAX screenings among Americans
- How Mando-Connect became a thought-leader in loyalty marketing with YouGov
- Clocking out: US retirement report 2024
- Survey reveals what attracts Americans to casinos
- Majority of Americans have never participated in a mobile network’s recycling scheme
- 45% of Americans still have their old phones
- When and what beers do Americans like to drink?
- US alcohol rankings 2024
- Bad Buzz for Delta after CrowdStrike fiasco
- Benadryl rules allergy season despite low Ad Awareness
- Americans tire of superhero films and reboots, want more comedies, thrillers and historical dramas
- Samsung's brand health soars above industry averages in the US
- How different age groups buy and manage homeowners insurance in the US
- What’s blocking EV decisions? Insights into changing purchase barriers for carmakers
- Data Spotlight: Friends in the USA - Exploring what Americans think about friendship
- How New Balance and WNBA partnership resonates with fans
- What matters the most to Americans holding checking and digital-only bank accounts
- 27% of Americans use financial advisors, with 60% prioritizing trust as the top factor
- Comic-Con 2024 – Who's interested and why
- How Bank Jago secured its position as a leading digital banking service with YouGov insights
- Is Chipotle feeling the heat amid portion size concerns? Buzz and Value scores are certainly dipping
- 32% of US adults engage in daily self-care practices
- Ahead of the Games: US Summer Olympics Report 2024
- 2024 half-year update: Airbnb, Hilton, and VRBO earn highest rates of ad penetration in the US
- Bridgerton, Your Honor, and The Boys: The most-streamed TV in America, June 2024
- Sports streaming is on the rise, but challenges remain – what are they?
- How Loacker optimized market performance and improved global strategies with YouGov insights
- How will Spotify subscribers react to another price hike?
- Three in five US consumers plan to shop during Amazon’s 10th annual Prime Day sale
- Honey Nut Cheerios, Listerine and Frito-Lay: US Advertisers of the Month for June 2024
- Would Americans be interested in hybrid gym plans and gamified fitness programs?
- From greenhouse to market: Harvest House drives growth with a data-driven approach
- 5 characteristics of American boomers every marketer should know
- The rise and fall of the First Republic Bank – A year in review
- How Cheerz achieved a 12pt increase in brand awareness with YouGov
- US public attitudes towards Artificial Intelligence (AI)
- US Biggest Brand Movers - July 2024
- Whose brand allyship do LGBTQ+ Americans find authentic?
- YouGov Behavioral: Kidults - US Viewership and Brand Popularity Report
- A year after Twitter was rebranded to X, how has the brand progressed in the US?
- Stars, stripes and sips: A dive into America’s Fourth of July toast
- The most searched car brands in the US for 2023 and Q1 2024
- Americans recognize unhealthy foods; what drives them to keep eating?
- Do gamers enjoy games less than they used to?
- YouGov Behavioral: Parkinson's Disease - US Social Listening Report
- Concertgoers show strong support for eco-friendly tours in the US
- 6 interesting facts about Eminem’s American fanbase
- Olympic Games Paris 2024: Top sports in North and South America
- YouGov Behavioral: Top 30 Auto Brands in the US in 2023 + Q1 2024
- How Edelman used YouGov data to back their Cannes Lion award winning campaign
- Are you able to name what’s factored in a car’s safety rating? Many US drivers can
- Can mobile services integration boost neobank adoption in the US?
- Creating a new framework for crisis management with YouGov
- How long do Americans talk on calls in a day?
- Beyond the feed: US social media report 2024
- [Webinar] Surveying the 2024 electorate: A webinar on public opinion polling methods and innovations
- Eat, exercise, cry: How do Americans beat the blues and let off steam?
- US: Why do consumers turn their backs on gym memberships?
- International Yoga Day: What do Americans think when they hear 'yoga'?
- US Conquering QSR report 2024
- Starbucks Energy+Coffee, Google Pixel, and Jimmy Dean: US Advertisers of the Month for May 2024
- YouGov Behavioral: Fallout US Popularity and Global Viewership
- Bridgerton, Young Sheldon, and Evil: The most-streamed TV in America, May 2024
- YouGov Behavioral: K-Drama and K-Pop Fandoms in the US
- US Biggest Brand Movers - June 2024
- 9 key insights on millennials' characteristics
- YouTube's Playables – A strategic move to engage casual gamers
- How do Americans choose their mortgage plans and which companies do they consider most?
- [Webinar] Travel in 2024 - Navigating travel preferences, experiences and AI
- Nestlé’s “Ozempic meals” gambit
- CVS closures: Exploring consumer alternatives and retail pharmacy preferences
- [Webinar] Surveying the 2024 electorate: A webinar on public opinion polling methods and innovations
- More than two-thirds of US travelers embrace smart tech for a more comfortable and sustainable stay
- Men’s health week: 6 key insights on American men's health habits and attitudes
- Which brands are winning over LGBTQ+ Americans?
- Black views on Juneteenth and brand participation
- US LGBTQ+ brand rankings 2024
- Snooze news: How many people in the US feel well rested after a night’s sleep?
- Which medical professionals do Americans trust to give general wellness advice?
- The most distinctively rural and urban brands in America
- What do American dads want for Father’s Day? (a third say 'nothing')
- Half of vacationers have already booked summer travel, but there's room for last-minute trips
- Gaming accessories - What American gamers plan to buy
- The state of US EV adoption in 2024
- From Iowa to the WNBA – Caitlin Clark's rise to fame and popularity
- 2024 US generational finance trends – How Gen Z and millennials are redefining wealth building
- A look at how Liquid Death is cannibalizing the beverage industry
- Wells Fargo's fake account scandal – Brand impact 8 years later
- 2024 US sports betting trends – How live streaming is shaping user engagement
- PlayStation's brand success story – The Jim Ryan years
- 10 key takeaways on American attitudes towards sustainability in 2024
- When should kids have smartphones? New survey reveals parental opinions
- The behavioral data opportunity
Agencies
Agencies
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Audience intelligence
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
Know your target audienceBuild a complete picture of your customers' complex lives, with audience intelligence from 29 million registered panel members worldwide.
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Why YouGov
Why YouGov