[Webinar] America’s Black Friday & Cyber Monday outlook

Black Friday and Cyber Monday remain key moments on the retail calendar—but is shopper enthusiasm shifting, and will tariffs weigh on consumer spending? Younger adults continue to drive participation, while many consumers are growing more cautious, citing financial pressures, misleading discounts, and concerns over product quality.

Rewatch this exclusive webinar, where our retail experts share a first look at findings from our latest U.S. report, giving you actionable insights ahead of the most critical shopping days of the year.

Together we will explore:

• Who plans to shop and how much they’ll spend this season
• Consumer attitudes toward Black Friday and Cyber Monday offers
• Generational and shopping category breakdowns to sharpen your targeting
• The most effective marketing channels to reach today’s shoppers
• The role of AI in shaping consumer expectations and shopping experiences
• Which brands generated the most buzz last Black Friday

Backed by U.S. survey findings and additional insights from 16 global markets, these insights will help marketing and insights professionals understand shifting consumer behaviors and their impact on the holiday season.

Meet the speakers

Ashley Brown, Senior Account Director, YouGov

Ashley Brown is an Atlanta, Georgia native with over 10 years of experience partnering with brands to enhance their research and marketing strategies. Her deep understanding of brands across various sectors, including FMCG, CPG, retail, and technology, allows her to deliver tailored insights that drive impactful decisions.

Well-versed in market research, Ashley is skilled at leveraging both custom and syndicated solutions to meet clients' unique needs. As a Senior Key Account Director, she manages relationships with industry leaders, serving as the primary point of contact for communication, project coordination, and strategic support. Ashley's expertise and commitment make her an invaluable partner for clients seeking to navigate today’s competitive market landscape.

Clifton Mark, Senior Business Data Journalist, YouGov

Clifton Mark, a Senior Business Data Journalist with the B2B editorial team at YouGov. He specialized in retail, media and financial services sectors. At YouGov, he’s covered emerging business stories such as the rise of Ozempic and Bud Light as well as evolving sectors such as AI shopping and holiday retail.

His work is driven by a particular interest in how different audiences respond to brands and campaigns.

YouGov

YouGov is a global market research and analytics company, providing insights into what the world really thinks, does, wants and buys.

To do so, we connect daily with our engaged members around the world to gather their thoughts, behaviors, and opinions. This commitment to real-time interactions with real people enables us to ensure that our research data is powered by reality.

As a YouGov member, your opinions and behaviors are valued and rewarded. Whether you’re answering questions or scanning your shopping, the data you share helps companies, brands, and governments to better understand your reality and make decisions that support your needs.

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