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Personal care brands aren’t just products on a shelf—they’re everyday essentials consumers rely on to look and feel their best. But in such a crowded space, which brands truly stand out?

Rewatch this exclusive first look at our latest ranking report, revealing the skincare, haircare and personal essentials brands capturing US consumer attention in 2025.

In this session, we showcase this year’s top-ranked personal care brands and emerging favorites, while unpacking the key factors driving consumer choice nationwide.

What you’ll learn:

  • The personal care brands leading in the US
  • How generational and gender differences shape preferences
  • The most improved brands of 2025
  • What youth-conscious consumers value most
  • What consumers think about the use of AI in beauty advertising

Don’t miss this opportunity to see how today’s personal care brands stack up—and where the category is heading next.

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Meet the speakers

Ashley Brown, Senior Account Director, YouGov

Ashley Brown is an Atlanta, Georgia native with over 10 years of experience partnering with brands to enhance their research and marketing strategies. Her deep understanding of brands across various sectors, including FMCG, CPG, retail, and technology, allows her to deliver tailored insights that drive impactful decisions.

Well-versed in market research, Ashley is skilled at leveraging both custom and syndicated solutions to meet clients' unique needs. As a Senior Key Account Director, she manages relationships with industry leaders, serving as the primary point of contact for communication, project coordination, and strategic support. Ashley's expertise and commitment make her an invaluable partner for clients seeking to navigate today’s competitive market landscape.

Brandy Hecke, Senior Director, Enterprise Accounts

Brandy Hecke has over a decade of experience in market research, client development, and strategic partnerships across top-tier organizations including YouGov, Nielsen, Toluna, and The Harris Poll.  Brandy specializes in helping Fortune 500 brands unlock the full potential of consumer insights to drive growth, brand health, and bold business decisions.
Throughout her career, Brandy has built a reputation for partnering with marketing and insights leaders at Fortune 500 organization to deliver measurable ROI.

Brandy’s foundation in data analytics and brand strategy was shaped early in her career, where she sharpened my skills in market measurement, storytelling, and client engagement across roles in business development, partnership and analytics.

YouGov

YouGov is a global market research and analytics company, providing insights into what the world really thinks, does, wants and buys.

To do so, we connect daily with our engaged members around the world to gather their thoughts, behaviors, and opinions. This commitment to real-time interactions with real people enables us to ensure that our research data is powered by reality.

As a YouGov member, your opinions and behaviors are valued and rewarded. Whether you’re answering questions or scanning your shopping, the data you share helps companies, brands, and governments to better understand your reality and make decisions that support your needs.

YouGov /Research Reality