The most-streamed TV in the US, September 2025: Wednesday, Orphan Black, and Black Rabbit

Key insights:

• Netflix leads with 7 of the top 10 titles, showcasing a strong grip on US viewership.
• #1: Wednesday continues its dominance with 215.2M views, powered by high rewatch ability (5 views per viewer).
• Breakout hits: Orphan Black surged to #2 with 13 views per viewer, while Black Rabbit drew in nearly 24M unique viewers.
• Prime Video's standout: The Summer I Turned Pretty holds firm at #5, with 90.2M views, proving long-term appeal.
• Revivals work: Franklin & Bash and Orphan Black signal a trend where nostalgic IPs are being successfully reintroduced.

Netflix maintained its stronghold over the US streaming landscape in September 2025, securing seven of the top ten titles. While Wednesday stayed comfortably at #1, several shows including Orphan Black and Black Rabbit entered the list, displacing most of August’s lineup. Prime Video retained a foothold with three entries, led by The Summer I Turned Pretty.

At #1, Wednesday continued its reign with 215.2 million views and 42.8 million viewers, averaging 5 views per viewer. Though down from August’s 223 million views, it remains Netflix’s most-watched title in the US, powered by consistent rewatching and new audiences discovering the hit series.

Orphan Black debuted strongly at #2, generating 114.3 million views from 8.8 million viewers—averaging 13 views per viewer. The revival series proved that cult sci-fi favorites can translate into streaming success when reintroduced to fresh audiences. At #3, Black Rabbit, another new Netflix title, earned 95.2 million views from nearly 24 million viewers, though its 4 views per viewer indicate lighter binge behavior compared to other top shows.

In fourth place, My Life with the Walter Boys logged 91.5 million views and 11 million viewers, continuing Netflix’s streak of teen- and young-adult-oriented hits. Prime Video’s The Summer I Turned Pretty held steady at #5, down only slightly from August, with 90.2 million views and a reach of nearly 20 million viewers. Despite fierce competition, it remains one of Prime Video’s most stable draws.

Rounding out the mid-table, Beauty in Black took #6 with 88.7 million views and a strong 9-figure viewer count, while Netflix’s Wayward followed at #7 with 73.4 million views. Franklin & Bash, the legal dramedy revived on Netflix, came in at #8 with 70.8 million views, maintaining an impressive 13 views per viewer.

Prime Video rounded out the list with two action-driven titles. The Terminal List: Dark Wolf ranked #9 with 67.4 million views, while Gen V, the superhero spin-off, followed close behind with 64.7 million views. Both series leaned toward broad reach rather than deep rewatch engagement, each averaging around 3-4 views per viewer.

Overall, September’s chart highlights Netflix’s dominance in both scale and variety. With seven titles covering drama, comedy, and genre storytelling, the platform’s strategy could be paying off, while Prime Video’s The Summer I Turned Pretty remains its lone but steady challenger in an increasingly crowded field.

Methodology: YouGov Behavioral: Media Consumption is an audience streaming tracker, monitoring reported streaming attitudes and behaviors with verified SVOD & AVOD viewership data across multiple streaming services. It is backed by 160,000 activated accounts and the ability to connect to YouGov’s panel of 27 million+ registered members.