Kineree Shah
With nearly a decade of experience, Kineree Shah turns complex data into stories across finance, tech, beauty, media, and retail sectors at YouGov. She’s been gently guiding AI tools to play nice with marketing (and occasionally write without sounding like a toaster). Passionate about cultural exploration, fresh perspectives, and well-timed commas, she also has a soft spot for dogs, cows, and storytelling that sticks.
UK 
US 
INT America’s top fast food joints: Who wins the battle of the burger?
How brands can reach Gen Z: Where they spend time and what drives discovery
One in three Americans are ‘aging preventers’ - actively trying to slow or prevent aging
Do Americans care about brand values? Trust leads overall, but priorities shift by generation
Home improvement in the U.S. is hands-on but rarely fully DIY
Spring allergy season is underway and it’s reshaping the OTC aisle
TikTok made me buy it: Who’s discovering new products on social media in 2026?
Valentine’s Day ad campaigns: Which U.S. advertisers are winning hearts in 2026?
St. Jude Children’s Research Hospital: Tracking brand strength behind America’s top-ranked nonprofit
Best brand rankings: Why Toyota is a global automotive powerhouse in 2026
Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year
Gas station growth from high-mileage drivers comes from visits, not spend per trip
How Americans discover new TV shows
How fitness brands can reach weight-management-focused consumers in the US
SUV vs. sedan buyers – How their profiles and purchase paths differ
How Americans buy hair care – Three key insights brands need to know
Americans plan faster smartphone upgrades and fewer expect to buy budget models
The most-streamed TV shows for October 2025: Monsters, Nurse Jackie, and Nobody Wants This
America’s car owners are loyal to their vehicle type especially SUV drivers
Americans prefer gas engines despite fuel price volatility
The most-streamed TV in the US, September 2025: Wednesday, Orphan Black, and Black Rabbit
Few Americans trust AI-powered mental health apps, survey finds
The most-streamed TV in the US, July 2025: Untamed, Sullivan’s Crossing, and Animal Kingdom
Do Americans trust driverless taxis and autonomous vehicles?
Inside supplement habits – what Americans are buying and why they hesitate
Tech adoption and literacy in America – What marketers need to know
Who’s reading magazines online and who’s sticking to print in the US
Americans use digital assistants mainly for weather, music, and timers
Switching health insurers? It’s more common than you think
Are satisfied credit card customers turning to Buy Now Pay Later?
How has 23andMe's turbulent year impacted public perception?
Meet the strength-focused women changing how brands connect
US Advertisers of the Month for June: Nintendo Switch, Dunkin', and Starbucks
The insurance loyalty illusion – Why customers stick with brands they don’t like
Inside the minds of Gen Z and Millennial investors in the US
Who’s ready for smart glasses – and how can brands reach them?