Kineree Shah

B2B Content Writer

With nearly a decade of experience, Kineree Shah turns complex data into stories across finance, tech, beauty, media, and retail sectors at YouGov. She’s been gently guiding AI tools to play nice with marketing (and occasionally write without sounding like a toaster). Passionate about cultural exploration, fresh perspectives, and well-timed commas, she also has a soft spot for dogs, cows, and storytelling that sticks.

UK

US

INT

America’s top fast food joints: Who wins the battle of the burger?

How brands can reach Gen Z: Where they spend time and what drives discovery

One in three Americans are ‘aging preventers’ - actively trying to slow or prevent aging

Do Americans care about brand values? Trust leads overall, but priorities shift by generation

Home improvement in the U.S. is hands-on but rarely fully DIY

Spring allergy season is underway and it’s reshaping the OTC aisle

TikTok made me buy it: Who’s discovering new products on social media in 2026?

Valentine’s Day ad campaigns: Which U.S. advertisers are winning hearts in 2026?

St. Jude Children’s Research Hospital: Tracking brand strength behind America’s top-ranked nonprofit

Best brand rankings: Why Toyota is a global automotive powerhouse in 2026

Brand pain points: Tracking Tylenol’s consumer performance through a turbulent year

Gas station growth from high-mileage drivers comes from visits, not spend per trip

How Americans discover new TV shows

How fitness brands can reach weight-management-focused consumers in the US

SUV vs. sedan buyers – How their profiles and purchase paths differ

How Americans buy hair care – Three key insights brands need to know

Americans plan faster smartphone upgrades and fewer expect to buy budget models

The most-streamed TV shows for October 2025: Monsters, Nurse Jackie, and Nobody Wants This

America’s car owners are loyal to their vehicle type especially SUV drivers

Americans prefer gas engines despite fuel price volatility

The most-streamed TV in the US, September 2025: Wednesday, Orphan Black, and Black Rabbit

Few Americans trust AI-powered mental health apps, survey finds

The most-streamed TV in the US, July 2025: Untamed, Sullivan’s Crossing, and Animal Kingdom

Do Americans trust driverless taxis and autonomous vehicles?

Inside supplement habits – what Americans are buying and why they hesitate

Tech adoption and literacy in America – What marketers need to know

Who’s reading magazines online and who’s sticking to print in the US

Americans use digital assistants mainly for weather, music, and timers

Switching health insurers? It’s more common than you think

Are satisfied credit card customers turning to Buy Now Pay Later?

How has 23andMe's turbulent year impacted public perception?

Meet the strength-focused women changing how brands connect

US Advertisers of the Month for June: Nintendo Switch, Dunkin', and Starbucks

The insurance loyalty illusion – Why customers stick with brands they don’t like

Inside the minds of Gen Z and Millennial investors in the US

Who’s ready for smart glasses – and how can brands reach them?