Kineree Shah
With nearly a decade of experience, Kineree Shah turns complex data into stories across finance, tech, beauty, media, and retail sectors at YouGov. She’s been gently guiding AI tools to play nice with marketing (and occasionally write without sounding like a toaster). Passionate about cultural exploration, fresh perspectives, and well-timed commas, she also has a soft spot for dogs, cows, and storytelling that sticks.
UK 
US 
INT Best brand rankings: Why Toyota is a global automotive powerhouse in 2026
Xiaomi’s brand health strengthens in Indonesia as perceptions improve beyond its user base
UAE’s vegan and vegetarian diners eat out more often – and discover new restaurants differently
Do Britons trust driverless taxis and autonomous vehicles?
Americans prefer gas engines despite fuel price volatility
The most-streamed TV in the UK, September 2025: The Big Bang Theory, Friends, and Wednesday
EE’s Safer SIMs campaign boosts brand health – especially among parents
Few Americans trust AI-powered mental health apps, survey finds
How GB consumers shop for autumn: Spending trends & habits
Halloween spending & shopping trends 2025 in Britain
Young adults and women are more likely to buy beauty advent calendars in Britain
The most-streamed TV in the US, July 2025: Untamed, Sullivan’s Crossing, and Animal Kingdom
The most-streamed TV in the UK, July 2025: Friends, The Big Bang Theory, and Squid Game
Do Americans trust driverless taxis and autonomous vehicles?
Where Britons go for car repairs – Independent mechanics lead, mobile services gain ground
Inside supplement habits – what Americans are buying and why they hesitate
UK skincare trends 2025 – Routines, multi-use products, and what drives purchase
Tech adoption and literacy in America – What marketers need to know
How Britons adopt and navigate new technology
APAC Biggest Brand Movers - August 2025
How cinema format shapes snack spending and choices in Britain
Who’s reading magazines online and who’s sticking to print in the US
Meet GB women focused on building strength – and how to reach them
In Britain’s smart homes, a few devices dominate the market
Americans use digital assistants mainly for weather, music, and timers
Switching health insurers? It’s more common than you think
Are satisfied credit card customers turning to Buy Now Pay Later?
We polled UK SME leaders about AI adoption. Here’s what they said
Kids’ summer holiday habits revealed with key insights for brands and marketers
Are podcasts going visual?
How has 23andMe's turbulent year impacted public perception?
Meet the strength-focused women changing how brands connect
Collagen, ashwagandha, mushroom powders – What’s driving supplement use in the UK
US Advertisers of the Month for June: Nintendo Switch, Dunkin', and Starbucks
Is Britain still a tea-drinking nation?
The insurance loyalty illusion – Why customers stick with brands they don’t like