Kineree Shah

B2B Content Writer

With nearly a decade of experience, Kineree Shah turns complex data into stories across finance, tech, beauty, media, and retail sectors at YouGov. She’s been gently guiding AI tools to play nice with marketing (and occasionally write without sounding like a toaster). Passionate about cultural exploration, fresh perspectives, and well-timed commas, she also has a soft spot for dogs, cows, and storytelling that sticks.

UK

US

INT

Best brand rankings: Why Toyota is a global automotive powerhouse in 2026

Xiaomi’s brand health strengthens in Indonesia as perceptions improve beyond its user base

UAE’s vegan and vegetarian diners eat out more often – and discover new restaurants differently

Do Britons trust driverless taxis and autonomous vehicles?

Americans prefer gas engines despite fuel price volatility

The most-streamed TV in the UK, September 2025: The Big Bang Theory, Friends, and Wednesday

EE’s Safer SIMs campaign boosts brand health – especially among parents

Few Americans trust AI-powered mental health apps, survey finds

How GB consumers shop for autumn: Spending trends & habits

Halloween spending & shopping trends 2025 in Britain

Young adults and women are more likely to buy beauty advent calendars in Britain

The most-streamed TV in the US, July 2025: Untamed, Sullivan’s Crossing, and Animal Kingdom

The most-streamed TV in the UK, July 2025: Friends, The Big Bang Theory, and Squid Game

Do Americans trust driverless taxis and autonomous vehicles?

Where Britons go for car repairs – Independent mechanics lead, mobile services gain ground

Inside supplement habits – what Americans are buying and why they hesitate

UK skincare trends 2025 – Routines, multi-use products, and what drives purchase

Tech adoption and literacy in America – What marketers need to know

How Britons adopt and navigate new technology

APAC Biggest Brand Movers - August 2025

How cinema format shapes snack spending and choices in Britain

Who’s reading magazines online and who’s sticking to print in the US

Meet GB women focused on building strength – and how to reach them

In Britain’s smart homes, a few devices dominate the market

Americans use digital assistants mainly for weather, music, and timers

Switching health insurers? It’s more common than you think

Are satisfied credit card customers turning to Buy Now Pay Later?

We polled UK SME leaders about AI adoption. Here’s what they said

Kids’ summer holiday habits revealed with key insights for brands and marketers

Are podcasts going visual?

How has 23andMe's turbulent year impacted public perception?

Meet the strength-focused women changing how brands connect

Collagen, ashwagandha, mushroom powders – What’s driving supplement use in the UK

US Advertisers of the Month for June: Nintendo Switch, Dunkin', and Starbucks

Is Britain still a tea-drinking nation?

The insurance loyalty illusion – Why customers stick with brands they don’t like