Kineree Shah

B2B Content Writer

With nearly a decade of experience, Kineree Shah turns complex data into stories across finance, tech, beauty, media, and retail sectors at YouGov. She’s been gently guiding AI tools to play nice with marketing (and occasionally write without sounding like a toaster). Passionate about cultural exploration, fresh perspectives, and well-timed commas, she also has a soft spot for dogs, cows, and storytelling that sticks.

UK

US

INT

What drives UK audiences to cancel their streaming subscriptions?

Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?

Fast food favourites: Which QSR brands come out on top with UK consumers?

Attitudes to ageing: One in three Britons say preventing the signs of ageing is important

Mother’s Day 2026: The beauty brands winning over UK mums

How short-form video on social media is impacting TV viewership in 2026

AI in streaming entertainment: UK audiences want assistance, but not AI-generated content

Best brand rankings: Why Toyota is a global automotive powerhouse in 2026

Commercial vehicle owners are concentrated among the UK’s highest-mileage drivers

How fitness-focused Brits trying to lose weight engage with social media and video

How Brits discover new TV shows

Stagecoach boosts consumer consideration and outperforms other UK bus brands on key metrics

What sets SUV and hatchback buyers apart in the UK car market?

How Brits use and choose hair conditioner

Brits are stretching smartphone lifespans and stepping up their spending

Royal Mail set to lead Christmas deliveries – and how other courier brands compare

The most-streamed TV shows for October 2025: Monsters, The Big Bang Theory, and Friends

How far Britons drive every day and what YouGov data says about driving habits

Mitchum’s armpit crisis leaves a mark on brand perception

Do Britons trust driverless taxis and autonomous vehicles?

The most-streamed TV in the UK, September 2025: The Big Bang Theory, Friends, and Wednesday

EE’s Safer SIMs campaign boosts brand health – especially among parents

How GB consumers shop for autumn: Spending trends & habits

Halloween spending & shopping trends 2025 in Britain

Young adults and women are more likely to buy beauty advent calendars in Britain

The most-streamed TV in the UK, July 2025: Friends, The Big Bang Theory, and Squid Game

Where Britons go for car repairs – Independent mechanics lead, mobile services gain ground

UK skincare trends 2025 – Routines, multi-use products, and what drives purchase

How Britons adopt and navigate new technology

How cinema format shapes snack spending and choices in Britain

Meet GB women focused on building strength – and how to reach them

In Britain’s smart homes, a few devices dominate the market

We polled UK SME leaders about AI adoption. Here’s what they said

Kids’ summer holiday habits revealed with key insights for brands and marketers

Are podcasts going visual?

Collagen, ashwagandha, mushroom powders – What’s driving supplement use in the UK