Kineree Shah
With nearly a decade of experience, Kineree Shah turns complex data into stories across finance, tech, beauty, media, and retail sectors at YouGov. She’s been gently guiding AI tools to play nice with marketing (and occasionally write without sounding like a toaster). Passionate about cultural exploration, fresh perspectives, and well-timed commas, she also has a soft spot for dogs, cows, and storytelling that sticks.
UK 
US 
INT What drives UK audiences to cancel their streaming subscriptions?
Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?
Fast food favourites: Which QSR brands come out on top with UK consumers?
Attitudes to ageing: One in three Britons say preventing the signs of ageing is important
Mother’s Day 2026: The beauty brands winning over UK mums
How short-form video on social media is impacting TV viewership in 2026
AI in streaming entertainment: UK audiences want assistance, but not AI-generated content
Best brand rankings: Why Toyota is a global automotive powerhouse in 2026
Commercial vehicle owners are concentrated among the UK’s highest-mileage drivers
How fitness-focused Brits trying to lose weight engage with social media and video
How Brits discover new TV shows
Stagecoach boosts consumer consideration and outperforms other UK bus brands on key metrics
What sets SUV and hatchback buyers apart in the UK car market?
How Brits use and choose hair conditioner
Brits are stretching smartphone lifespans and stepping up their spending
Royal Mail set to lead Christmas deliveries – and how other courier brands compare
The most-streamed TV shows for October 2025: Monsters, The Big Bang Theory, and Friends
How far Britons drive every day and what YouGov data says about driving habits
Mitchum’s armpit crisis leaves a mark on brand perception
Do Britons trust driverless taxis and autonomous vehicles?
The most-streamed TV in the UK, September 2025: The Big Bang Theory, Friends, and Wednesday
EE’s Safer SIMs campaign boosts brand health – especially among parents
How GB consumers shop for autumn: Spending trends & habits
Halloween spending & shopping trends 2025 in Britain
Young adults and women are more likely to buy beauty advent calendars in Britain
The most-streamed TV in the UK, July 2025: Friends, The Big Bang Theory, and Squid Game
Where Britons go for car repairs – Independent mechanics lead, mobile services gain ground
UK skincare trends 2025 – Routines, multi-use products, and what drives purchase
How Britons adopt and navigate new technology
How cinema format shapes snack spending and choices in Britain
Meet GB women focused on building strength – and how to reach them
In Britain’s smart homes, a few devices dominate the market
We polled UK SME leaders about AI adoption. Here’s what they said
Kids’ summer holiday habits revealed with key insights for brands and marketers
Are podcasts going visual?
Collagen, ashwagandha, mushroom powders – What’s driving supplement use in the UK