US international visitor outlook revisited 2025

Navigating the “Trump Effect” on international travel to the USDownload report

Six months after YouGov's initial exploration of how the Trump administration might influence travel demand and destination perception, what has changed?

Combining insights from several waves of multi-market surveys with syndicated data from YouGov’s DestinationIndex, this analysis uncovers how global sentiment shifts could impact US tourism

Initially presented to the Travel & Tourism Research Assocation (TTRA) in late August 2025, the updated US international traveler outlook report 2025 unpacks how global traveler sentiment is evolving seven months into President Trump’s second term, and as anticipation builds around the 2026 FIFA World Cup.

Download the report to understand:

How traveler intent has shifted (or not)
Which markets show increasing or declining interest in the U.S.
What early World Cup signals mean for U.S. destinations

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