They must avoid “keyword stuffing” that can potentially harm the website’s ranking.

Target keywords are very important elements in SEO. Businesses must understand that keyword research is an evolving and a continuous process. They need to revaluate the older keywords from time to time.

When businesses have determined the suitable keywords through research, they must be used in high-visibility areas on websites or blogs. They can also be hosted in titles, body text, URLs, meta-tags and image file names. Brands must make sure to avoid “keyword stuffing” which might land up damaging a website’s ranking.

Businesses must balance long-tail keywords and head terms to get the desired results. Once a marketer has a deeper understanding of the audience they could use these keywords for effective results.

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