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Consumers today expect more from their banks. From seamless digital experiences to shared values and reliable service, Singaporeans are redefining what drives their banking choices.
Our latest YouGov Singapore Consumer bank rankings 2025 report uncovers how Singaporeans choose their banks in the competitive market.
What’s inside the report
- Top-ranked consumer banks — See which banks lead in consideration and customer satisfaction
- Demographic insights — Understand how preferences differ across genders and generations
- Financial product user profiles — Discover who’s driving engagement in Australia’s banking landscape
- Neobank customer profiles — Understand who’s driving growth and engagement in the neobanking space
Why read this report
Whether you’re shaping brand strategy, marketing, or customer experience, this report offers data-backed insights to help you understand what truly matters to Singaporean banking customers and how your brand can stay ahead.