UAE Advertisers of the Month for October 2025: Global Village, Emaar, and Puck

Key insights:

• Global Village’s Ad Awareness score rose by 12.6 points following the launch of its 30th season with large-scale promotions and a “Shop and Win” campaign.
• Emaar’s Ad Awareness score increased by 8.1 points, supported by new project announcements and the launch of Dubai Mansions, alongside property showcases in Dubai.
• Puck’s Ad Awareness score climbed by 7.7 points with launching its “Motherhood Unfiltered” podcast, promoted through social media.

October’s UAE Advertisers of the Month are Global Village, Emaar, and Puck, each exhibiting significant increases in Ad Awareness as tracked by YouGov BrandIndex. Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks.

Global Village leads with a notable rise in Ad Awareness, moving from 33.4% on September 26 to 46.0% on October 2, an increase of 12.6 percentage points. This surge is likely linked to the launch of its landmark 30th season , which was promoted with high-visibility stunts (such as skydivers forming “30” in the sky, drone shows, and fireworks). The brand also launched a “Shop and Win” raffle campaign featuring cash prizes.

Emaar’s score rose from 36.9% on September 30 to 45.0% on October 16, a gain of 8.1 percentage points. The brand’s increased exposure can be potentially linked to a series of new project announcements, followed by the launch of “Dubai Mansions” -, an AED 100 billion luxury development. Emaar also held high-visibility property showcase events at Dubai Hills Estate throughout the month.

Puck gained 7.7 percentage points, moving from 13.0% on October 2 to 20.6% on October 22. The brand launched a podcast series called Motherhood Unfiltered hosted by Emirati media personality Azza AlMughairy featuring candid conversations with well-known regional figures sharing their experiences with motherhood.

METHODOLOGY:

YouGov BrandIndex tracks daily perceptions of thousands of brands. Ad Awareness is based on the question: “Which of the following brands have you seen an advertisement for in the past two weeks?” Scores are reported as percentages, drawn from nationally representative daily surveys of adults in UAE. Figures are shown as a four-week moving average between 26 Sep-25 Oct,2025. The change in scores is calculated as the difference between the highest and lowest daily scores within the period.

Image credit: Yasara Hansani via unsplash