Marketers can use video, hashtags in tweets to improve engagement

They could utilise GIFs to showcase brand personality.

This article lists ways in which brands can boost engagement on Twitter. The author suggests using an image to go with a tweet as it can potentially increase retweets by 150%. Video content is another way to grab user attention.

The piece notes that mindful usage of hashtags in tweets can improve visibility of a brand’s Twitter content. A Buffer study cited found that engagement improves by 21% for tweets that use one or two hashtags. However, using two hashtags can push engagement down by 17%.

Sharing evergreen and the most consumer-relevant content as a pinned tweet can increase likes, retweets, link clicks and even generate conversations. Appropriate use of GIFs is useful for showcasing the brand’s personality and adding emotion to tweets.

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[8 minute read]