Influencer marketing spend sees 83% year-over-year growth in the US and Canada

Fashion Nova and Ciroc were noted to be the top spenders.

As cited in the article, an Instascreener study has revealed that Q2 2019 saw advertisers spending $442 million on influencer marketing. This is an improvement of 18% from the previous quarter. The report also observed that influencer marketing in the US and Canada saw 83% year-over-year growth.

The article provides that the quarter saw $314 million spent on Instagram of which $58 million reached fake followers. At $5.5 million, Fashion Nova was the top spender with vodka brand Ciroc following it $3.4 million spend.

The article cites a study by Whalar which revealed that influencer ads are “more emotionally intense”. It found that people are more likely to remember influencer ads than those on TV, Facebook or YouTube.

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